Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

July 2010
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Marketing on a Shoestring Budget - Steve Spangler Interviewed

You gotta check out this WebProNews video interview at ACCM 08 of Steve Spangler - the science teacher turned catalog company CEO/Emmy award winner/keynote speaker/toy inventor: In the video, Steve talks about how his Mentos + Diet Coke experimen… more »
Posted by Stephan Spencer on 06/26/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Web Marketing, Blogging, Online Retail, Podcasting, Social Networking blogging, social media, youtube            

What are Your "Must Attend" Conferences?

Now that I'm back full-time in the US, it's not such a chore to get to conferences. I can even attend conferences that I'm not speaking at, which is something I seldom (if ever) did in the 8 years I lived in New Zealand. Yet it can be an excellent opport… more »
Posted by Stephan Spencer on 08/12/2007 | Permalink

Comments (3)| Comments RSS | Filed under: General, Podcasting conferences            

Screencasts by subscription?

Some of the gurus out there are offering paid subscriptions to screencasts, podcasts and other educational materials. For example, Eric Ward recently launched a subscription-based service, The Ward Report -- promising how-to podcasts, video training modu… more »
Posted by Stephan Spencer on 11/30/2006 | Permalink

Comments (4)| Comments RSS | Filed under: Podcasting screencasting            

Lifelong learning

I just got an email from one of my (Netconcepts') first clients (circa 1995) that he's now completed his MBA, doing it while still working full-time as a marketing exec. It takes a lot of courage to get an MBA after being in the workforce for several dec… more »
Posted by Stephan Spencer on 03/19/2006 | Permalink

Comments (0)| Comments RSS | Filed under: General, Podcasting accelerating change, it conversations, learning, lectures, open courseware, podcasts, professional development, video            

Capitalizing on trends in online marketing

Following on from my last post on Larry Chase's predictions for how online marketing in 2006 will evolve... I can't stress enough how important it is to experiment with the new technologies that Larry discussed (RSS, podcasting, video downloads, mapp… more »
Posted by Stephan Spencer on 02/23/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Online PR, Podcasting online_marketing, trends, video_blogging, video_blogs, vlogs, vodcasting, web_2.0            

Internet marketing trends in 2006

Larry Chase of WDFM pontificates about key trends for Internet marketing in 2006. These include, in summary: RSS? Yes, but... Real Simple Syndication (RSS) finally takes off, and while great for stuff like sampling content, subscriber acquisition,… more »
Posted by Stephan Spencer on 02/23/2006 | Permalink

Comments (3)| Comments RSS | Filed under: Email, Web Marketing, Podcasting, RSS Marketing internet marketing, online_marketing, predictions, rss, trends, vlogging, vlogs, vodcasting            

What happened when etailers dove into blogs, podcasts, and RSS

I'm finally getting a chance to blog my panel session which took place last week in Las Vegas at the Shop.org conference. The session was titled "Alternative Marketing: What Happened When Etailers Dove into Blogs, Podcasting, and RSS" Moderator: (… more »
Posted by Stephan Spencer on 09/20/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Blogging, Podcasting, RSS Marketing blogosphere, blogs, corporate blogging, ehobbies, ice.com, link text, pinny gniwisch, pr blogs, rss, seth greenberg, shop.org, steve spangler            

Sponsorship deal signals more than drive-by for Lexus

Automotive company Lexus (more accurately, Southern California Lexus Dealers) has signed a 26-week deal to sponsor podcasts at public radio station KCRW in Santa Monica, California. The deal is based on CPM (cost per thousand) which means Lexus will be p… more »
Posted by Stephan Spencer on 09/05/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Podcasting lexus, podcast sponsorships            

Podcast listener adoption predictions

Forrester Research makes some exciting predictions about future uptake of podcasting by media consumers: "Podcasting, which is the newest entrant into the digital audio mix, will see significant growth by 2010 - reaching 12.3 million households - as MP3… more »
Posted by Stephan Spencer on 05/19/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Podcasting forrester research, mp3 player, podcast predictions            

Business blogging best practices: when and how often to post

The podcast I mentioned in my last post about recommendations on blog posting frequency has arrived! It is the inaugural podcast of the Business Blog Roundtable. It will be a weekly podcasted roundtable discussion with 5 business bloggers, covering vario… more »
Posted by Stephan Spencer on 04/27/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Blogging, Podcasting best practices, business blog, podcasts            
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