Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Ferrit, RIP

New Zealand comparison shopping engine Ferrit is no more. They blew through an incredible amount of money, had their day in the sun, and now they are gone. I'm sad about that. Not because they were a past client of Netconcepts (back when they had mone… more »
Posted by Stephan Spencer on 01/30/2009 | Permalink

Comments (6)| Comments RSS | Filed under: Ecommerce, Online Retail            

The Christmas Gifts You Wished You Had Gotten

I love science, cool gadgets, new technologies, and lifelong learning. When it comes to being a consumer of high-tech wizardry, I'm an enthusiastic early adopter. If you are too, then hopefully you got some cool presents this holiday. If instead Santa le… more »
Posted by Stephan Spencer on 12/30/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Online Retail            

Widget Best Practices

The following is from a handout I developed for my presentation on the use of widgets in online retail at the Shop.org Strategy & Innovation Forum earlier this year. It's a checklist of widget best practices. Enjoy! (There's also a Word doc version o… more »
Posted by Stephan Spencer on 08/28/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Ecommerce, Online Retail widgets            

Marketing on a Shoestring Budget - Steve Spangler Interviewed

You gotta check out this WebProNews video interview at ACCM 08 of Steve Spangler - the science teacher turned catalog company CEO/Emmy award winner/keynote speaker/toy inventor: In the video, Steve talks about how his Mentos + Diet Coke experimen… more »
Posted by Stephan Spencer on 06/26/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Web Marketing, Blogging, Online Retail, Podcasting, Social Networking blogging, social media, youtube            

Live Blogging ACCM: Increasing Web Sales on a Shoe String Budget

I'm here at ACCM in the session "Increasing Web Sales on a Shoe String Budget". Here's the session description: As the cost of doing business online continues to increase, small businesses must be strategic and creative in how they expend limited funds… more »
Posted by Stephan Spencer on 05/21/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Ecommerce, Web Marketing, Blogging, Online Retail            

My Interview with Chris Alan, SEO Manager at Expedia.com

Late last year I had the pleasure of interviewing Chris Alan, a true SEO veteran and head of SEO over at Expedia.com. Chris was one of my fellow speakers at the AMA Hot Topic: Search Engine Marketing conferences I chaired in Seattle and Boston last Fall.… more »
Posted by Stephan Spencer on 01/15/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Online Retail expedia, online retail, seo            

Manage Your Reputation the Do-It-Yourself Way

Reputation monitoring and management have become hot topics and will only continue to grow. These are becoming important areas for all businesses, large and small, to focus on as more and more people turn to the Web to communicate through blogs, their ow… more »
Posted by Stephan Spencer on 11/14/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Branding, Online Retail managing online reputations, reputation management            

Take your Business to the Local Search Level

One of the areas that I'm starting to see a rapid growth in, is local search. It's important that business owners start taking advantage of this growth in popularity, so that they claim a stake in this soon-to-be competitive market. Believe it or not, th… more »
Posted by Stephan Spencer on 11/13/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Online Retail local search, tools            

How the Words "Click Here" Can Hurt Your Rankings

Whether you post on blogs or run a website, at some point or another you've probably come across anchor text that reads, "click here." Every time you add anchor text with words like "here," "more," or "this," you are sending a message to the search engin… more »
Posted by Stephan Spencer on 11/13/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Content, Online Retail anchor text, rankings            

Last-Minute Holiday Tips for Online Retailers

Whether you own a small, online shop or a large retail site, you're probably scrambling to get some last-minute things done to gear up for a successful holiday season. In my article at CNet, I go into some great last-minute tips to help you achieve the s… more »
Posted by Stephan Spencer on 11/13/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Blogging, Online Retail, Social Networking holiday season            
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