Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Social Media! Web 2.0! Twitter! Some other random buzzword!

I realized while writing my last post about press releases optimized for social media and SEO that "social media" may not mean anything to some readers and to others (particularly the early adopter types) it may mean the world. Some folks even react to t… more »
Posted by Stephan Spencer on 07/07/2008 | Permalink

Comments (6)| Comments RSS | Filed under: Branding, Online PR, Social Networking            

Optimize Your Press Releases for SEO and for Social Media

The press release is an often overlooked factor for online marketing success. Press releases not only promote your company/brand and raise your online profile, they can also increase targeted traffic by helping with your SEO. Specifically, the release ca… more »
Posted by Stephan Spencer on 07/07/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Online PR press release optimization, press releases, search engine optimized press releases, social media optimization            

To All the PR People Clueless about How to Talk to Bloggers: Stop Pitching Me!

I'm so sick of hearing from PR "professionals" who don't have a clue about how to pitch bloggers. It's obvious they don't even read my blog. This is spam, pure and simple. It's just the next evolution of spam - the progeny of the "reciprocal link request… more »
Posted by Stephan Spencer on 04/09/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Email, Blogging, Online PR blogger relations, pr, pr pitches, pr spam            

Real Social Media Friends

Social networking is all about being social and networking - duh ;) The question is: How do you do this; what does that mean? It means being active in the community; it’s saying thanks to people who vote your stories up; it’s responding to comments on y… more »
Posted by Stephan Spencer on 03/18/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Branding, Online PR, Social Networking social media, social networking            

Company names don't always translate well to domain names

Be careful when converting your company name / brand name into an (available) domain name; it can have embarrassing repercussions. I was reminded of this fact recently when seeing an email in my inbox that was sent to multiple recipients, including my… more »
Posted by Stephan Spencer on 02/01/2008 | Permalink

Comments (9)| Comments RSS | Filed under: Search Engines, Web Marketing, Branding, Online PR branding faux-pas, domain names, reputation management            

Preserve PageRank with an Easy Fix

Big name companies often miss out on one of the basic concepts of SEO: Canonicalization, which means "identifying and consolidating to one, definitive source." How are they missing out? Grab a handful of your favorite companies and see whether or not the… more »
Posted by Stephan Spencer on 11/12/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Online Retail, Online PR google, pagerank, seo            

Link building into "Blog Carnivals"

You may or may not have heard of a blog carnival. Blogging colleague Toby Bloomberg first introduced me to the concept and I must say, as a link building afficionado, my eyes lit up at the potential these traveling columns have for building links. A… more »
Posted by Stephan Spencer on 02/20/2007 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Blogging, Online PR blog carnival, link building            

New way to follow and join Internet conversations

Now here's another great little service I've recently discovered. Say you've just released a news story, blog post, product page or any other web page, hopefully people all over the Internet are talking about it. And you'd like to keep track of all t… more »
Posted by Stephan Spencer on 03/15/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Community, Blogging, Online PR blogosphere, online conversations            

Capitalizing on trends in online marketing

Following on from my last post on Larry Chase's predictions for how online marketing in 2006 will evolve... I can't stress enough how important it is to experiment with the new technologies that Larry discussed (RSS, podcasting, video downloads, mapp… more »
Posted by Stephan Spencer on 02/23/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Online PR, Podcasting online_marketing, trends, video_blogging, video_blogs, vlogs, vodcasting, web_2.0            

Link exchange requests that work... or not!

There's an art to making an effective link request. For starters, you should not propose a reciprocal link, for 2 reasons: 1) the reciprocal nature of the link will basically nullify the SEO benefit you would have gotten, and 2) all the link request spam… more »
Posted by Stephan Spencer on 02/18/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Online PR link_building, link_requests, search_engine_optimization, seo            
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