Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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VIDEO: Teen AdSense Entrepreneur

Yes, teenagers can make passive income via Internet marketing. Here's living proof (from a WebProNews interview at Blog World Expo) :More WebProNews VideosIsn't she amazing?!? Yes I'm a little biased, since she is my offspring. But still, it's im… more »
Posted by Stephan Spencer on 11/21/2009 | Permalink

Comments (8)| Comments RSS | Filed under: Shameless Self-Promotion, Online Advertising, Blogging entrepreneurship, videos            

Crass Marketing Campaigns: Do They Work?

This isn't a rhetorical question. i truly want to know! Do crass, "low brow" marketing campaigns like this real piece of... umm... work ;) from Domainz (the official -and at one time, only - domain registry for New Zealand and their .nz domain space)… more »
Posted by Stephan Spencer on 01/06/2009 | Permalink

Comments (4)| Comments RSS | Filed under: Email, Web Marketing, Online Advertising            

Whiz Kid Entrepreneur: Harrison Gevirtz

Earlier this year at SMX West, I met (then) 15-year-old entrepreneur Harrison Gevirtz. He was on a panel with my (then) 16-year-old daughter Chloe Spencer the owner of the Ultimate Neopets Cheats Site. Harrison blew my mind. Here's a kid who travels the… more »
Posted by Stephan Spencer on 08/29/2008 | Permalink

Comments (21)| Comments RSS | Filed under: Online Advertising, Affiliate Marketing            

Why Companies Should be Nice to Bloggers

We all know that blogging can be a powerful tool for many reasons, and here's another one to add to the list. Blog posts that praise a company's excellent customer service, or denounce them for being horrid, can rank so well in the SERPs it falls right b… more »
Posted by Stephan Spencer on 11/12/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Branding, Online Advertising, Blogging zappos            

Partnering up has its advantages

Have you considered incorporating content partners and marketing partners into your online strategy? For example, partnering with content providers who could augment your own content with additional related content? Or partering with sites whose visitors… more »
Posted by Stephan Spencer on 07/27/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Content, Web Marketing, Online Advertising content partners, marketing partners, microsites, sponsored content, viral marketing            

How can old-media execs be this clueless?

This is comical: Yesterday, Shaw told MediaDailyNews that his network has been talking to cable operators about disabling the fast-forward button on their digital video recorders to prevent commercial skipping. Wait, wait ... the kicker is that he d… more »
Posted by Stephan Spencer on 07/10/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Online Advertising dvr, new media, old media, tivo, tv            

The death of the pop-up

Seems like just about every toolbar out there includes a popup blocker (e.g. Google Toolbar, Yahoo Companion Toolbar). Plus, many web browsers are offering this capability built in. In addition, there's antivirus / personal firewall security software lik… more »
Posted by Stephan Spencer on 06/30/2006 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines, Online Advertising pop-up blocker, pop-up blockers, pop-ups, popups            

When advertisers hurt your brand

The other day when I was on whitepages.co.nz I kept getting this tasteless banner ad: Not only did I find the ad irritating and gross, I thought less of the White Pages brand after I saw it. It is an animated GIF banner, where the piece of poo ac… more »
Posted by Stephan Spencer on 06/26/2006 | Permalink

Comments (5)| Comments RSS | Filed under: Branding, Online Advertising advertisers, brands            

Microsites with "pass it on" appeal

Microsites can be really good at going "viral" if they are clever and have "pass it on" appeal. Subservient Chicken, Burger King's microsite was such a site. It featured a person dressed up in a chicken suit wearing lingerie. You could give it commands b… more »
Posted by Stephan Spencer on 06/16/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Branding, Online Advertising microsites, viral marketing            

Advertising that adds value

Your advertising and marketing should add value. It should help your target audience make their life (or business) a little easier, a little more productive, etc. This is exactly the sort of thing I preach to our (Netconcepts') clients: deliver somethin… more »
Posted by Stephan Spencer on 04/17/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Content, Web Marketing, Online Advertising online marketing, value-added advertising, value-added marketing            
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