Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Crass Marketing Campaigns: Do They Work?

This isn't a rhetorical question. i truly want to know! Do crass, "low brow" marketing campaigns like this real piece of... umm... work ;) from Domainz (the official -and at one time, only - domain registry for New Zealand and their .nz domain space)… more »
Posted by Stephan Spencer on 01/06/2009 | Permalink

Comments (4)| Comments RSS | Filed under: Email, Web Marketing, Online Advertising            

How to Torch Your Links in 3 Easy Steps

Ranking too well in the search engines and want to give your struggling competitors a more level playing field? Then follow these 3 easy steps to alienate those who already link to you and torch your best inbound links... STEP 1: Collect a list of you… more »
Posted by Stephan Spencer on 08/06/2008 | Permalink

Comments (6)| Comments RSS | Filed under: Search Engines, Email link building, link monkeys, spam            

I Just Fired My Virtual Assistant

Best-selling author Tim Ferriss is one of my heroes. His book, The 4-Hour Workweek, was an inspiration to me. In my podcast interview of him, he dispensed some life-changing advice. So when I saw that Tim had laid out a plan on his blog for outsourcin… more »
Posted by Stephan Spencer on 04/29/2008 | Permalink

Comments (16)| Comments RSS | Filed under: Email email outsourcing, india, va, virtual assistants            

To All the PR People Clueless about How to Talk to Bloggers: Stop Pitching Me!

I'm so sick of hearing from PR "professionals" who don't have a clue about how to pitch bloggers. It's obvious they don't even read my blog. This is spam, pure and simple. It's just the next evolution of spam - the progeny of the "reciprocal link request… more »
Posted by Stephan Spencer on 04/09/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Email, Blogging, Online PR blogger relations, pr, pr pitches, pr spam            

Misinterpreted Email Can Be Hazardous To Your Career

I find email to be inherently flawed as a communication channel because of the lack of emotional cues that help us to interpret the mood of the sender and to sense any undercurrents. According to the scholarly paper "Carrying Too Heavy a Load? The Commun… more »
Posted by Stephan Spencer on 03/15/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Email email            

Make the most of your 'Thank You' pages

The confirmation/thank you that you get when you first sign up for an email newsletter, a webinar, a special offer, or what have you, is a really important first impression. If you send a confirmation email, that email sets the tone for your email relati… more »
Posted by Stephan Spencer on 03/11/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Email, Conversion confirmation email, confirmation page, conversion optimization, marketingsherpa            

Email Marketing 101 and 201 - in podcasts and PowerPoints

Earlier this year I spoke at the Professional Association of Innkeepers International conference. Here are two of the sessions I did, both of which on email marketing: Email Marketing Fundamentals: PowerPoint (1.4 MB) & Audio (66 minutes, 32 MB) Ad… more »
Posted by Stephan Spencer on 12/21/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Email email marketing, podcasts, powerpoints            

Are your email response rates dropping?

If you're seeing a decline in your email response rates, it wouldn't be surprising; it's a trend seen industry-wide over the the last 2 years. With open rates for B2C (business-to-consumer) at around 30% and clickthroughs at 6-7%, and for B2B (business-… more »
Posted by Stephan Spencer on 10/09/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Email email marketing            

Webinar today on email marketing: 10 campaign critiques

Hope you can make it for my MarketingProfs webinar, Email Marketing Success: 10 Campaigns Examined for Better and for Worse, today at 12pm Eastern. It's free for MarketingProfs Premium Plus subscribers, and $99 for others. I'll be doing another Marketing… more »
Posted by Stephan Spencer on 08/24/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Email campaigns, email marketing, webinars            

Get your email campaign or newsletter critiqued in front of a live audience

There are a couple of slots still open in my list of campaigns to critique in my upcoming MarketingProfs webinar on email marketing. If you are DEFINITELY going to attend my webinar, Email Marketing Success: 10 Campaigns Examined for Better and for Worse… more »
Posted by Stephan Spencer on 08/17/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Email critiques, email campaigns, email marketing, webinars            
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