Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Bumper Sticker Wisdom

Here are some cute bumper stickers that caught my eye recently: Miracles happen. Sh*t happens. It's a package deal. Spiritual people inspire me. Religious people frighten me. So many men, so many reasons to sleep alone. Will somebody please give Ge… more »
Posted by Stephan Spencer on 08/23/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Content            

Art of the Link Bait

If you have been around social media marketing for any amount of time, you have heard the term "link bait." It's a great way to gain traffic, readership, and rankings -- but what actually is it? Link bait refers to something that grabs the attention… more »
Posted by Stephan Spencer on 05/15/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Content, Blogging link bait, linkbait, linkbaiting            

My Favorite Blogger Isn't Even Real

In my last post, "Write Like You Mean It, I wrote about how important it is to be passionate in your blog writing, if you want to attract and keep readers. I was just reflecting about this, about the blogs that keep me coming back for more. I'd have to s… more »
Posted by Stephan Spencer on 03/26/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Content, Blogging blog writing            

Write Like You Mean It

The best advice I can give anyone who has started - or is thinking about starting - a personal blog is to write about what you love. When you write about what you are passionate about, it will show through in your writing. The entire process of writing… more »
Posted by Stephan Spencer on 03/26/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Content, Blogging            

Macaroni and Spam

With two natural listings in the top 10 on the Google SERPs for “dating” it’s hard to argue with Match.com’s SEO tactics. It works well for them - a flashy front page with a novel of text below the fold. Since this has worked so well for Match.com and… more »
Posted by Stephan Spencer on 03/13/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Usability, Search Engines, Content, Web Design black hat seo, keyword stuffing, search engine spam            

Tag your Blogs and Company Sites for Users and SEO

Tagging isn't just a tool for usability (even though it's typically mostly thought of in those terms), it's also a powerful weapon for search engine optimization. That's because tagging allows you to rejig your internal hierarchical linking structure, fl… more »
Posted by Stephan Spencer on 11/19/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Usability, Content, Blogging tag clouds, tagging            

Refresh Your SEO with these Great Tips

From creating great title tags to crafting specialized, keyword-rich content, there is a lot out there that you can do to implement some great SEO on your website or blog. In this article I wrote for my CNET: Searchlight blog, I cover ten things that sho… more »
Posted by Stephan Spencer on 11/13/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Content seo, seo tips            

How the Words "Click Here" Can Hurt Your Rankings

Whether you post on blogs or run a website, at some point or another you've probably come across anchor text that reads, "click here." Every time you add anchor text with words like "here," "more," or "this," you are sending a message to the search engin… more »
Posted by Stephan Spencer on 11/13/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Content, Online Retail anchor text, rankings            

How Funny 404 Error Pages Work for You

I'm sure we've all experienced coming across a "404 error page" while surfing on the web. Have you run into one that was pretty unusual? Take a peek at the Homestar 404 Error Page for example, from a website that features a character called "Homestar Run… more »
Posted by Stephan Spencer on 11/13/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Content, Web Design 404, error pages, funny 404 error pages            

Writing Content with Savvy Keyword Research

We all know that keywords are important for on-page optimization, but did you know that they can also influence file names, links, and a website's architecture? With that much importance placed on the words used, many SEO gurus believe that keyword resea… more »
Posted by Stephan Spencer on 11/13/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Content keyword research, keywords            
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