Bumper Sticker Wisdom

Here are some cute bumper stickers that caught my eye recently: Miracles happen. Sh*t happens. It’s a package deal. Spiritual people inspire me. Religious people frighten me. So many men, so many reasons to sleep alone. Will somebody please give George W Bush a bl**job so we can impeach him

Art of the Link Bait

If you have been around social media marketing for any amount of time, you have heard the term “link bait.” It’s a great way to gain traffic, readership, and rankings — but what actually is it? Link bait refers to something that grabs the attention of the blogosphere and makes people want to link to […]

Your website, powered by WordPress

Remember those old commercials… “This is your brain. This is your brain on drugs.” ? Well, if you do, then just imagine a take-off on the commercial… “This is your website. This is your website on WordPress.” But in this version, imagine the latter is an Olympic weightlifter on steroids. If I hadn’t made the […]

My Favorite Blogger Isn’t Even Real

In my last post, “Write Like You Mean It, I wrote about how important it is to be passionate in your blog writing, if you want to attract and keep readers. I was just reflecting about this, about the blogs that keep me coming back for more. I’d have to say my all-time favorite blogger […]

Write Like You Mean It

The best advice I can give anyone who has started – or is thinking about starting – a personal blog is to write about what you love. When you write about what you are passionate about, it will show through in your writing. The entire process of writing will be more enjoyable as well when […]

Macaroni and Spam

With two natural listings in the top 10 on the Google SERPs for “dating” it’s hard to argue with Match.com’s SEO tactics. It works well for them – a flashy front page with a novel of text below the fold. Since this has worked so well for Match.com and has been talked about on several […]

Social media optimization tips from Neil Patel

I had the pleasure of interviewing Neil Patel, leading practitioner in social media optimization, recently by phone and by email. Social media optimization is the new art of wielding tools, strategies and influence for the purpose of gaining visiblity on social media networks and sites like Digg, del.icio.us, reddit, NewsVine, Netscape.com, MySpace and even Wikipedia. […]

Tag your Blogs and Company Sites for Users and SEO

Tagging isn’t just a tool for usability (even though it’s typically mostly thought of in those terms), it’s also a powerful weapon for search engine optimization. That’s because tagging allows you to rejig your internal hierarchical linking structure, flowing the link juice more strategically throughout your site. And because those links are textual and keyword-rich, […]

Refresh Your SEO with these Great Tips

From creating great title tags to crafting specialized, keyword-rich content, there is a lot out there that you can do to implement some great SEO on your website or blog. In this article I wrote for my CNET: Searchlight blog, I cover ten things that should be at the forefront of every SEO’s mind. Some […]