Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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From FooCamp to Ypulse to BlogHer in 8 days

I went off the radar for a few weeks. Apologies for that. I have a lot going on in my life right now - not all of it good - that is taking up a lot of my time and headspace at the moment. Plus I've been traveling a lot. I just got back from a 10 day trip… more »
Posted by Stephan Spencer on 07/23/2008 | Permalink

Comments (3)| Comments RSS | Filed under: Community, Shameless Self-Promotion, Blogging blogher, conferences, foo camp, o'reilly, unconferences, ypulse            

SEO Communities and the Echo Chamber Effect

Jill Whalen started a great conversation the other day on Sphinn titled “Have we run out of things to write about?” This same thought has gone through my head a few times as inspiration for great posts comes and goes. Every time I feel this way I remem… more »
Posted by Stephan Spencer on 03/19/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Community, Social Networking online communities, social networks, sphinn            

It's the comments, stupid!

Ok, I admit it. I haven't been walking my own talk. I say how important it is to comment on others' blogs, that a blogger should spend as much time commenting on others' blogs as posting on their own blog. You might have read my (hopefully compelling) ca… more »
Posted by Stephan Spencer on 11/26/2006 | Permalink

Comments (22)| Comments RSS | Filed under: Community, Blogging blog comments, blogging best practices, blogosphere, comment spam            

Deriving Value from LinkedIn

I had been on LinkedIn for quite a while but I never gave it much thought or attention. I had never bothered filling out a meaningful profile for myself. And I had never sought to add any contacts to my network. This year I saw the light -- I saw how… more »
Posted by Stephan Spencer on 10/24/2006 | Permalink

Comments (3)| Comments RSS | Filed under: Community, Social Networking linkedin, online communities, social networks            

Understand MySpace Before Marketing in MySpace

With tens of millions of users (but probably not the purported 100 million though), MySpace.com is a force to be reckoned with. Especially when you consider that MySpace apparently drives more traffic to online retailers than MSN Search, according to som… more »
Posted by Stephan Spencer on 09/29/2006 | Permalink

Comments (11)| Comments RSS | Filed under: Web Marketing, Community, Blogging myspace, myspace marketing, social networking communities            

Ecommerce Best Practice Tip #8: Incorporate discussion forums into your ecommerce site

Discussion forums encourage customer participation, getting customers and prospects to stay longer which means more interaction with your brand. They drive repeat visits too. Some customers become "regulars" on your forums -- which should, hopefully, lea… more »
Posted by Stephan Spencer on 06/14/2006 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines, Ecommerce, Community, Online Retail best practices, discussion, etailing, forums, long tail, seo, user-generated content, woot.com            

Google Video vs. YouTube

I have to say I prefer YouTube over Google Video, although the audio tends to be out of sync with the video, it's hard to locate the gems from all the crap, a lot of the comments are "if you liked that then check out this video" spams, and you can't down… more »
Posted by Stephan Spencer on 05/24/2006 | Permalink

Comments (5)| Comments RSS | Filed under: Search Engines, Community google, google video, video search, viral marketing, youtube            

Sticky blogs work best

Stickiness is a primary goal for most websites. A site that is sticky gets people coming back again and again, and staying longer too. It is easier to build a relationship and engage your reader if your site is sticky. My blog's reasonably sticky bec… more »
Posted by Stephan Spencer on 04/21/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Community, Blogging conversations, discussion forums, online community, stickiness            

New way to follow and join Internet conversations

Now here's another great little service I've recently discovered. Say you've just released a news story, blog post, product page or any other web page, hopefully people all over the Internet are talking about it. And you'd like to keep track of all t… more »
Posted by Stephan Spencer on 03/15/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Community, Blogging, Online PR blogosphere, online conversations            

Our history lies within The Machine

Better late than never... It's still worth highlighting a fascinating article from last August by "senior maverick" Kevin Kelly who opens with: The Netscape IPO wasn't really about dot-commerce. At its heart was a new cultural force based on mass coll… more »
Posted by Stephan Spencer on 02/26/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Content, Community collaboration, databases, historical_archives, machine_learning, memory            
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