Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

September 2010
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Social Media! Web 2.0! Twitter! Some other random buzzword!

I realized while writing my last post about press releases optimized for social media and SEO that "social media" may not mean anything to some readers and to others (particularly the early adopter types) it may mean the world. Some folks even react to t… more »
Posted by Stephan Spencer on 07/07/2008 | Permalink

Comments (6)| Comments RSS | Filed under: Branding, Online PR, Social Networking            

YouTube and Video Optimization

From a social media marketing standpoint, YouTube isn't an ideal social site because of the way it hoards PageRank (video pages can't have external links on them, and external links are nofollowed everywhere anyways, including on your user page), so it c… more »
Posted by Stephan Spencer on 05/02/2008 | Permalink

Comments (6)| Comments RSS | Filed under: Search Engines, Branding, Social Networking social media marketing, social media optimization, universal search, video optimization, youtube            

Manage Your Reputation Before It Gets Out of Control!

With school teachers, employers, and even people you meet randomly in the bar "Googling" you, online reputation management has never been more important. All it takes is a couple uploaded drunken pictures to your MySpace or Facebook to have them rank f… more »
Posted by Stephan Spencer on 03/28/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Branding ego searches, googling, personal branding, reputation management            

Real Social Media Friends

Social networking is all about being social and networking - duh ;) The question is: How do you do this; what does that mean? It means being active in the community; it’s saying thanks to people who vote your stories up; it’s responding to comments on y… more »
Posted by Stephan Spencer on 03/18/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Branding, Online PR, Social Networking social media, social networking            

Company names don't always translate well to domain names

Be careful when converting your company name / brand name into an (available) domain name; it can have embarrassing repercussions. I was reminded of this fact recently when seeing an email in my inbox that was sent to multiple recipients, including my… more »
Posted by Stephan Spencer on 02/01/2008 | Permalink

Comments (9)| Comments RSS | Filed under: Search Engines, Web Marketing, Branding, Online PR branding faux-pas, domain names, reputation management            

Manage Your Reputation the Do-It-Yourself Way

Reputation monitoring and management have become hot topics and will only continue to grow. These are becoming important areas for all businesses, large and small, to focus on as more and more people turn to the Web to communicate through blogs, their ow… more »
Posted by Stephan Spencer on 11/14/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Branding, Online Retail managing online reputations, reputation management            

Swicki: A New Way to Look at Customizable Search for your Website

I'm sure you're probably aware that you can get free search engines for your website through Google's Custom Search Engine (CSE) and Yahoo's Search Builder. Have you heard about an up-and-coming customizable search engine/portal dubbed "Eurekster?" Pa… more »
Posted by Stephan Spencer on 11/12/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Branding customizable search, eurekster, swicki            

Why Companies Should be Nice to Bloggers

We all know that blogging can be a powerful tool for many reasons, and here's another one to add to the list. Blog posts that praise a company's excellent customer service, or denounce them for being horrid, can rank so well in the SERPs it falls right b… more »
Posted by Stephan Spencer on 11/12/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Branding, Online Advertising, Blogging zappos            

Wacky Viral Marketing

With the glut of online marketers and the holiday season gearing up, many businesses are having a hard time getting your attention. Enter the world of the weird, the wacky, and the downright crazy to make you go "Hmmm..." Have you seen the "Mentos Int… more »
Posted by Stephan Spencer on 08/15/2007 | Permalink

Comments (4)| Comments RSS | Filed under: Web Marketing, Branding buzz marketing, viral marketing            

Does your brand have what it takes to go viral on YouTube?

Success on YouTube is as much about effectively tapping the social network as it is about the content. Brand-building viral videos such as the ones I blogged about recently only happen if the conditions are right. If you don't follow MarketingProfs, y… more »
Posted by Stephan Spencer on 04/19/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Branding, Social Networking viral marketing, viral videos, youtube, youtube marketing            
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