Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

February 2010
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VIDEO: Teen AdSense Entrepreneur

Yes, teenagers can make passive income via Internet marketing. Here's living proof (from a WebProNews interview at Blog World Expo) :More WebProNews VideosIsn't she amazing?!? Yes I'm a little biased, since she is my offspring. But still, it's im… more »
Posted by Stephan Spencer on 11/21/2009 | Permalink

Comments (7)| Comments RSS | Filed under: Shameless Self-Promotion, Online Advertising, Blogging entrepreneurship, videos            

An Interesting Blog SEO Technique

Bummer that I'm missing PubCon this week but I have just been traveling way too much lately. Speaking of traveling, I was in Indianapolis last week visiting the offices of Compendium Blogware. I got a demo of their hosted blog platform -- including a loo… more »
Posted by Stephan Spencer on 11/14/2009 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines, Blogging            

VIDEO: Learn from Shoemoney, my daughter, Duane and Steve (oh, and me too!) how to monetize your blog

I'm in NYC for SMX East which starts tomorrow and I'm very excited about it. But what I'm getting even more geared up for is Blog World Expo in a couple weeks. That's because my daughter Chloe Spencer, the Neopets blogger, is going to be speaking there o… more »
Posted by Stephan Spencer on 10/04/2009 | Permalink

Comments (2)| Comments RSS | Filed under: Ecommerce, Blogging, Conversion monetization            

Creating a Buzz-worthy Blog Contest in 7 Easy Steps

One way to bait for links is a blog contest. If you do the contest right, even the most un-sexy of products (like stationery) can become sexy, creating a buzz that can drive a torrent of search traffic to your virtual doorstep. Consider for example the c… more »
Posted by Stephan Spencer on 09/17/2009 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Blogging            

My 30 minute WordPress SEO Training Video

If I had the time I'd prepare a professionally produced training video on search engine optimizing your WordPress blog/site, but I don't, so instead I'll just direct you to the video that John Pozadzides recorded of my 30 minute long presentation at Word… more »
Posted by Stephan Spencer on 10/31/2008 | Permalink

Comments (17)| Comments RSS | Filed under: Search Engines, Blogging            

Secrets of Successful CEO Bloggers

Being a CEO is a tough enough job without having to worry about blog traffic on top of it all (ask me how I know...) A corporate blog could be a tremendous publicity tool, though, if properly executed. On the other hand, it could end up being a PR disast… more »
Posted by Stephan Spencer on 07/29/2008 | Permalink

Comments (3)| Comments RSS | Filed under: Blogging            

From FooCamp to Ypulse to BlogHer in 8 days

I went off the radar for a few weeks. Apologies for that. I have a lot going on in my life right now - not all of it good - that is taking up a lot of my time and headspace at the moment. Plus I've been traveling a lot. I just got back from a 10 day trip… more »
Posted by Stephan Spencer on 07/23/2008 | Permalink

Comments (3)| Comments RSS | Filed under: Community, Shameless Self-Promotion, Blogging blogher, conferences, foo camp, o'reilly, unconferences, ypulse            

Marketing on a Shoestring Budget - Steve Spangler Interviewed

You gotta check out this WebProNews video interview at ACCM 08 of Steve Spangler - the science teacher turned catalog company CEO/Emmy award winner/keynote speaker/toy inventor: In the video, Steve talks about how his Mentos + Diet Coke experimen… more »
Posted by Stephan Spencer on 06/26/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Web Marketing, Blogging, Online Retail, Podcasting, Social Networking blogging, social media, youtube            

Live Blogging ACCM: Increasing Web Sales on a Shoe String Budget

I'm here at ACCM in the session "Increasing Web Sales on a Shoe String Budget". Here's the session description: As the cost of doing business online continues to increase, small businesses must be strategic and creative in how they expend limited funds… more »
Posted by Stephan Spencer on 05/21/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Ecommerce, Web Marketing, Blogging, Online Retail            

Art of the Link Bait

If you have been around social media marketing for any amount of time, you have heard the term "link bait." It's a great way to gain traffic, readership, and rankings -- but what actually is it? Link bait refers to something that grabs the attention… more »
Posted by Stephan Spencer on 05/15/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Content, Blogging link bait, linkbait, linkbaiting            
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