Books

The Art of SEO, published by O’Reilly, in October 2009. Stephan’s co-authors are Eric Enge, Rand Fishkin, and Jessie Stricchiola.

Even a well-designed, user-friendly website is worth nothing if it doesn’t get any visitors. In order to be successful in a virtual economy, it’s vital to optimize your site for search engine visibility. Written by four of today’s most prominent search engine optimization (SEO) experts, The Art of SEO guides you through the innovative techniques that will help you to design and implement a complete and thorough SEO strategy.

The authors take you through the basics of SEO and point out common misconceptions. Even beginners will walk away with a comprehensive education in SEO, including a repertoire of elementary and advanced optimization tactics. The book also serves more experienced SEO professionals as an extensive reference of SEO best practices.

• Understand the fundamentals of SEO by understanding how search engines work
• Master the steps necessary to design, implement, and evaluate SEO campaigns
• Explore a variety of advanced methods and techniques
• Learn the complexities involved in advanced SEO project management
• Gain the knowledge you need to develop a strong team of clearly defined SEO practitioners
• Get a sneak peek at the future of search and understand where the SEO industry is headed

Read the praise for The Art of SEO at Search Engine Land, SEO.com, and Conversation Marketing.