BOOKS

Recognized as a prominent SEO and online marketing expert, Stephan Spencer has written 3 books sharing his mastery and expertise. He is the author of Google Power Search, and co-author of The Art of SEO and of Social eCommerce. The Art of SEO has consistently been an Amazon best-seller and can be found in most bookstores.

The Art of SEO

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    The Art of SEO, now in its second edition (March 2012), is a seminal work on SEO. Seen by many in the industry as a bible on search engine optimization, it was first published in 2009. Stephan’s co-authors are Eric Enge, Rand Fishkin, and Jessie Stricchiola.

Even a well-designed, user-friendly website is worth nothing if it doesn’t get any visitors. In order to be successful in a virtual economy, it’s vital to optimize your site for search engine visibility. Written by four of today’s most prominent search engine optimization (SEO) experts, The Art of SEO guides you through the innovative techniques that will help you to design and implement a complete and thorough SEO strategy. The authors take you through the basics of SEO and point out common misconceptions. Even beginners will walk away with a comprehensive education in SEO, including a repertoire of elementary and advanced optimization tactics. The book also serves more experienced SEO professionals as an extensive reference of SEO best practices.

  • Understand the fundamentals of SEO by understanding how search engines work
  • Master the steps necessary to design, implement, and evaluate SEO campaigns
  • Explore a variety of advanced methods and techniques
  • Learn the complexities involved in advanced SEO project management
  • Gain the knowledge you need to develop a strong team of clearly defined SEO practitioners
  • Get a sneak peek at the future of search and understand where the SEO industry is headed

Read the praise for The Art of SEO at ArtofSEObook.com, Search Engine Land, SEO.com, and Conversation Marketing.

Google Power Search
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    Google Power Search, published by O’Reilly, in August 2011.

Behind Google’s deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google’s powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they’re applied to real-world market research examples.

  • Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries
  • Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others
  • Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar
  • Acquire advanced Google skills that result in more effective search engine optimization (SEO)

To learn more about Google Power Search, or to order a copy of this book, please visit Amazon.com.

Social eCommerce
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Social eCommerce

          is the definitive guide to increasing sales, extending brand reach, and forming key business relationships through social media. Co-author Stephan Spencer, a highly respected expert in SEO, e-commerce, online marketing, and social media, offers a detailed narrative and case studies on successfully using social media to increase online sales. Most books only cover the basics, such as establishing an advertising account and integrating social media “share this” button bars on product pages. By contrast, Social eCommerce  explains:
      • the theory behind social media marketing and campaign targeting
      • the practice of designing ads, company pages, landing pages, and more to achieve better results

      This book delivers superior strategies for increasing e-commerce sales by using the authors’ extensive knowledge of real-world client challenges in social media, search engine optimization, and online commerce.

      Read the praise for Social eCommerce book at SocialeCommercebook.com