Early, in January of 2006, I had given a site called “Balancedlifeproducts.com” an in-depth web critique at their request. Through the critique, I found that they had a number of issues ranging from no attention to inbound links and PageRank to poor keyword choices and title tags. I decided to revisit their progress, by reporting […]

In my article on Search Engine Land, I talk about how microsites can help your company. To give you a good example, I address a microsite that my company, Netconcepts, built for Countrywide called Credit Demystified implementing a tag cloud and tag pages that boosted the Google page count to 1,100. In this quote, I […]

One of the types of articles I write is a website critique, or SEO Report Card, on Practical eCommerce. In a recent SEO report card, I talked about an IR 500 site called “Beachaudio.com.” Here’s a little bit about what I had to say for this critique: Ranked 359 in the Internet Retailer 500, and […]

Last weekend in Chicago at the BlogHer conference, my 16-year-old daughter Chloe got to give her very first conference presentation. The topic: professional blogging. Chloe got to share her story of “making money while she sleeps” — through the creation of a blog about the popular virtual pets site Neopets.com. Attending and speaking at BlogHer […]

By using a few toolbars, widgets, or other add-ons, you can enhance your understanding of a website’s SEO health. The Web Developer Extension from Chris Pederick is a great tool that can help Web developers, designers, and SEO enthusiasts. In my article entitled, “A don’t-leave-home-without SEO tool,” I talk about some of the ways this […]

We’ve all experienced frustration trying to print out an important web page or form. Some web designers have felt our pain, creating duplicate pages that are “print-friendly.” Unfortunately, these duplicates aren’t great for SEO, as the search engines get confused trying to determine which version of your content to serve up to searchers in their […]

One of the things I covered in my CNet: Searchlight blog, was the tools for how website owners, webmasters/mistresses, and other professionals can get a little closer to the search engine spiders. Along with providing more detailed information and answering more and more questions publicly, the greatest advancement they (the Search Engines) have made has […]

From creating great title tags to crafting specialized, keyword-rich content, there is a lot out there that you can do to implement some great SEO on your website or blog. In this article I wrote for my CNET: Searchlight blog, I cover ten things that should be at the forefront of every SEO’s mind. Some […]

Big name companies often miss out on one of the basic concepts of SEO: Canonicalization, which means “identifying and consolidating to one, definitive source.” How are they missing out? Grab a handful of your favorite companies and see whether or not they have a https://www.yourdomain.com and a https://yourdomain.com that leads to the same page. You’d […]

In my post on CNet: Searchlight, I talk about a variety of things related to negative SEO or, in other words, some tactics that you should be aware of because they could put you in some serious legal trouble. Things like “tattletaling,” where your competitor rats you out to Google for buying links to improve […]