I am very honored and humbled to see that two of my articles were nominated for a SEMMY (The Year’s Best Posts in Search Engine Marketing). In the category of SEO category for the 2008 SEMMY Awards, my article on Search Engine Land was nominated, “Sculpting Your PageRank for Maximum SEO Impact.” Also, in the […]

Most SEOs think the path to better snippets is writing a compelling, keyword-rich meta description tag. But that’s only part of it. Meta descriptions aren’t going to help your rankings, but it’s worthwhile spending time on them because they can — and often do — make their way into the snippet. But did you know […]

Late last year I had the pleasure of interviewing Chris Alan, a true SEO veteran and head of SEO over at Expedia.com. Chris was one of my fellow speakers at the AMA Hot Topic: Search Engine Marketing conferences I chaired in Seattle and Boston last Fall. Now this interview is finally available as a half […]

I had the distinct pleasure of spending an hour on the phone with Vanessa Fox, Product Manager of Google Webmaster Central, interviewing her just over a week ago. Our discussions ran the gamut of SEO issues — redirects, duplicate content, AJAX, Flash, PageRank, and of course, the wealth of tools and reports that Google has […]

Want to spend 30 minutes discussing SEO with Google software engineer Amanda Camp? Well now you can! Errr, to be more precise, you can spend 30 minutes listening to ME discuss SEO with Amanda. 🙂 I just posted my interview with Amanda (33 minute MP3, 8 megs), so be sure to have a listen! See […]

In this hour-long podcast, my conversation with Alan Rimm-Kaufman of paid search agency Rimm-Kaufman Group covers topics of paid search, natural search, books, economics and incentives. We dig deep into paid search, and Alan shares some real gems — from quality score gotchas to daily caps to metrics. It was a fascinating discussion. This is […]

Ever wonder how easy it is to implement SEO in a giant company like IBM? Mike Moran was kind enough to sit down with me for an interview, to talk about the positive SEO changes he implemented at IBM, how to allocate costs to guarantee a better ROI, and where the future of search marketing […]

I attended the “Search Algorithms: The Patent Files” session first thing this morning. The panelists were Rand Fishkin, CEO of SEOmoz.org, Ani Kortikar, Founder and CEO, Netramind, Dr. E. Garcia of Mi Islita.com, and Jon Glick, Senior Director of Product Search, Become.com. My favorite presentation was from Jon. He was not overly technical (Dr. Garcia […]

Two of the most popular Web 2.0 interactive elements, Asynchronous JavaScript and XML (AJAX) and Flash, might be great for customers and a fresh experience on many sites, but they are inherently unfriendly to the major search engine spiders. In my article on Search Engine Land entitled, “The Search Engine Unfriendliness Of Web 2.0” I […]

On Thursday, my article Sculpting Your PageRank For Maximum SEO Impact was published in Search Engine Land. In it, I describe the SEO technique of distributing the PageRank you have garnered in a strategic manner, so that the most important pages on your site get a larger slice of PageRank than your inconsequential pages (e.g. […]