Following on from my last post on Larry Chase’s predictions for how online marketing in 2006 will evolve… I can’t stress enough how important it is to experiment with the new technologies that Larry discussed (RSS, podcasting, video downloads, mapping applications, etc.) so you’re not left in the dust. Sure, RSS or podcasts or video downloads won’t take over the world in 2006, but you can be sure you’ll be on the back foot if you do nothing and let your competitors establish a foothold with a popular podcast show or video blog. What I’m talking about here is first mover advantage. Once your competitor becomes the next RocketBoom.com (a popular video blog which auctioned off their first video ad on eBay for $40,000!) or the next FrenchPodclass (a podcast of French language lessons offered by 26-year-old Sebastian Babolat, who recorded them in his living room and within several months had 10,000+ subscribers), it’ll be hard to catch up and overtake them. Our client Steve Spangler is podcasting audio commentary, audio interviews, and video clips demonstrating some very cool science experiments to teachers and parents (his target audience). I reckon that his competitors won’t be upstaging him anytime soon, given the loyal following and buzz he’s already built up. And most importantly, now he’s got the momentum to keep evolving his podcasting/vodcasting at a faster and faster clip. What are you doing to differentiate your brand and position yourself to capitalize on the whole “Web 2.0” thing going forward?