Marketing automation is all the rage right now. There’s no doubt that the right technology can streamline your marketing processes and help you provide a more engaging experience for prospects and clients, but there’s a little more to it than setting up a couple of tags and funnels in Infusionsoft.
Recently, I talked to marketing automation guru and Infusionsoft expert Brad Martineau for my podcast, Marketing Speak. Brad spent over seven years leading the product development team at Infusionsoft. Now, his own company, SixthDivision, provides awesome training for businesses who want to be at the cutting edge of marketing.
We covered so much ground on the episode that I’d have to write an epic article to do our conversation justice. Instead, I’ve pulled out a couple of Brad’s helpful tips. If you want more amazing insights into marketing automation, take a listen to the full episode here.

Leave a Reply