I mentioned towards the end of my Search Engine Land article about redirects how you can use the hash or pound symbol (#) in a URL to append tracking information. Why do this? Because it would prevent duplicate content (ie. the same page at multiple URLs that look unique to the engines), and it would […]

Although it isn’t a primary “signal” like the title tag or anchor text, keywords in your URLs can help with your Google rankings. But ONLY if Google can see the actual words in the URL. Turns out that separating the words in a URL with hyphens allowed Google to see the individual words, but using […]

In my Search Engine Land column last week, I describe a powerful SEO tactic that we at Netconcepts call “thin slicing”. The term originally comes from Malcolm Gladwell (as used in his best seller Blink) and has no origins in the online world. Gladwell uses the term in the context of “rapid cognition”; where one […]