The death of the pop-up
Seems like just about every toolbar out there includes a popup blocker (e.g. Google Toolbar, Yahoo Companion Toolbar). Plus, many web browsers are offering this capability built in. In addition, there's antivirus / personal firewall security software like Norton Internet Security that blocks pop-ups (heck, Norton is so overly zealous, it strips out referrers so web marketers can't tell where their traffic came from!).
Furthermore, don't count on content within a pop-up getting indexed in the search engines. That's because pop-ups rely on JavaScript -- a roadblock to search engine spiders.
The short of it is, my advice is this: stop using pop-ups.
2 comments, 1 pingback
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hi stephan,
it depends on the strategy whether or not to stop using popups. exit pops typically have high conversion rates. the same for pops within a site to suggest something. at that point even if the user has a popup blocker it is likely they'd allow popups from a 'trusted' site.Comment by shimon sandler [Visitor]
· http://www.shimonsandler.com —
07/04/06 @ 08:03
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Pingback by The death of the pop-up » Wagalulu - Web Development » » The death of the pop-up [Visitor] — 07/22/06 @ 10:10
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Hi Stephan,
Your blog is great. Ditto on the death of the pop-up. Reminds me of the frame debate years back. Don't step in your own scatterings...
TrentComment by Trent Blizzard [Visitor]
· http://newsletter.blizzardinternet.com —
07/27/06 @ 02:51
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