This week I spoke at the Strategic Branding conference in Auckland about word-of-mouth marketing over the Internet, and how blogs, forums, RSS, wikis, and search engines play a role in the process. I shared tips on how to harness “word of mouse”, discussed success stories and flops, and in general described how to enhance existing relationship marketing programs and one’s brand using new technologies — technologies that most brand marketers don’t understand. Feel free to peruse my Powerpoint slide deck from the conference. Enjoy!
hey, i dropped by accidently while i am searching info of IWOM, and i also checked your ppt slides deck from Strategic Planing Conference, pretty cool stuff.
I am doing IWOM research in China. As you know, Chinese mkt is huge and there are around 137,000,000 internet users in China, 40% of them use BBS, and almost 30% of them has blog.And it keeps booming…
You can also take a look at our website www.cicdata.com if you have any interests:)