Get ready for the RSS tipping point

I've been evangelizing the use of RSS for marketing for a while now (like here and here). True, it's mainly just the early adopters who are subscribing to RSS feeds (about 5% of online Americans, according to Pew), but that'll change quickly and definitively once Microsoft incorporates RSS into its Internet Explorer browser.

Not surprisingly, Microsoft has *just* revealed that the next version of IE, version 7, will support RSS. If you've been sitting on the fence when it comes to planning to incorporate the RSS channel into your marketing mix, then Microsoft has just pushed you off of that fence.

A great starting point for learning about the ins and outs of RSS as a marketing channel is the ebook Unleash the Marketing & Publishing Power of RSS, soon to be released in its second edition (I'm contributing a chapter on RSS & SEO, by the way). So get busy!