Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Critique of Red Envelope's Site

In an article I had co-authored for Multichannel Merchant entitled, "Red Envelope's Website Critique," I had gone into detail about the site's functionality and came across this interesting discovery at the time I looked at their site.

The category and subcollection pages are not making it into the search engines at all — not because of their spider unfriendly URLs, but because they are being specifically blocked through “disallow” directives in the site’s robots.txt file. Robots.txt is the place where you can give commands to Googlebot and the other spiders, such as “stay away from this directory” or “stay away from this file type.”

For more interesting details on this site critique co-written with Amy Africa, just follow the link above.

Posted by Stephan Spencer on 11/19/2007 | Permalink

Comments (2)| Comments RSS | Filed under: Ecommerce website critique            

2 comments

  1. Really i am impressed from this post....the person who create this post he is a great human..thanks for shared this with us.i found this informative and interesting blog so i think so its very useful and knowledge able.I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well

    Comment by betting baccarat strategy [Visitor] · http://www.freebaccaratstrategy.com — 06/29/09 @ 01:30


  2. You mention "subcollection pages" twice in the review by you and Amy Africa that you linked to. What exactly are subcollection pages?

    Thanks in advance.

    Comment by Mark R [Visitor] — 11/16/09 @ 09:05


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