How to implement SEO at a mega-corporation
This article was originally published under CNet. Oftentimes, SEO is much easier to accomplish within a small company. It’s hard to be nimble when working at a behemoth. When I talk about items like title tags, URL structures, meta descriptions and canonical URLs, it sounds all quite logical and seems prudent to implement, doesn’t it? […]
Page 1 in Google for โSEOโ โ the Holy Grail for search marketers
Just wanted to share some cool news. The latest post I published yesterday on the CNET Blog Network, “PE is good for SEO” has made it onto page 1 in Google for “seo”! As evidenced in the screnshot below. I imagine it won’t stay up there too long because of the ephemeral nature of news […]
Chloe and I on BlogTalkRadio tonight
My daughter Chloe is featured today on the BlogTalkRadio home page! ๐ Listen in at 6:30pm Eastern / 5:30pm Central this evening. Diva marketer Toby Bloomberg will be interviewing Chloe and me. We will be talking about SEO, blogging and monetizing your blog. UPDATE: The half hour interview has been archived for your on-demand listening […]
The Pros And Cons Of Microsites As An SEO Option
This article was originally published under Search Engine Land. Iโve never been a fan of โone page salesletterโ web sites espoused by some marketers (hereโs an example). Such sites seem to drone on, with so many screenfulls that I get tired of scrolling. And there are so few pages to the site that itโs an […]
Working with spiders
This article was originally published under CNet. Web site owners and SEOs alike often feel at odds with the search engines, but times are changing. This was often the case in the past when the engines made updates and changes to their algorithms that seemed to send Web sites into a SERP tailspin, leaving everyone […]
SEO Report Card: Beachaudio.com
This article was originally published under Practical Ecommerce. Ranked 359 in the Internet Retailer 500, and boasting over 45,000 products in its catalog and 151,000 pages in Google, Beach Audio has a lot of grunt. According to Troy McKinnon, their director of ecommerce, Beach Audio did a complete search engine optimization overhaul using in-house staff […]
SEO for Ecommerce Sites โ Watch my webinar recording FREE
A couple weeks ago I was invited by the folks at Elastic Path to speak to their clients and partners via webcast on a topic that’s near and dear to my heart — any guesses? — yup, SEO. The webinar, titled “SEO Secrets for Online Retailers” was an hour long and is archived and available […]
Search Engine Optimization And Web 2.0
This article was originally published under Practical Ecommerce. That well-used buzzword “Web 2.0” encompasses a number of technologies, including blogs, RSS feeds, wikis, tagging/folksonomies, podcasts, widgets, AJAX and Flash. Some of these technologies are a net positive for your search engine visibility and some are a net negative.โจ Blogs and RSS feeds are great for […]
