“Customers care about themselves, their loved ones and their community. They hate websites that are organization-centric.Â And how do you know if you have an organization-centric website? If any of your sentences or headings begin with the name ofÂ your organization. Stop talking about yourself. The customer knows who you are. They’re at your website. There’s a big fat logo at the top of the page screaming out your name. You’ve already got their attention. Now’s the time to give them some attention.”Gerry says the best way to be customer-centric is to talk aboutÂ benefits — in the second person — YOU. Paint a picture for your customer. Speak their language. Use their words. Stand where they stand. Feel what they feel. Forget you’re part of the organization and think like the customer. Gerry then went on to share his own experiences as the leader of an agency with over 100 staff in the dotcom heydey, then as a solo consultant, and the lessons he has learned along the way.Â He also has something to say about blogging. But mostly, he talked about Content. Content is King. ReadÂ the full interview.
I had the privilege of interviewing web content guru Gerry McGovern this week. Gerry shared some real gems. Here are a few highlights… Gerry says theÂ biggest mistake that companies make in regards to their website content is thinking that customers care one little bit about the company.
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