Isn’t doing an email newsletter/ezine accomplishing the same thing as a blog? Or should you do both? Are these two marketing tools going to eat up all your time, energy and money? What’s the best way to spend your resources so that you can get clients and results out of your marketing efforts?
These questions and much more are covered in a recent article published by Patsi Krakoff and Denise Wakeman, Top Ten Reasons to Publish an Ezine AND a Blog.
Not only are blogs the hottest thing when it comes to marketing on the Internet, a blog is a way of delivering your messages to clients. It’s easy to create and far less expensive than traditional web sites. Instantaneous, spontaneous and conversational, a blog is a great way of getting around spam filters, links to other blogs and web sites, and gives your readers instant access to all your published articles. In fact, you can become a trusted expert in your field by filtering content on the web for your subscribers.
Patsi and Denise encourage their readers to think of the World Wide Web as a big fishing pond. “The more fishing lines in the pond, the more fish you are going to catch! You have a web site, yet it is static like an online brochure. You have an ezine, which you try to grow through subscription links everywhere. And now, you should have a blog, where you can attract more readers to get to know you, where they can interact with you, and maybe take your bait!” I like that analogy. As they say, “Happy fishing!”
