In this hour-long podcast, my conversation with Alan Rimm-Kaufman of paid search agency Rimm-Kaufman Group covers topics of paid search, natural search, books, economics and incentives. We dig deep into paid search, and Alan shares some real gems — from quality score gotchas to daily caps to metrics. It was a fascinating discussion. This is […]

Ever wonder how easy it is to implement SEO in a giant company like IBM? Mike Moran was kind enough to sit down with me for an interview, to talk about the positive SEO changes he implemented at IBM, how to allocate costs to guarantee a better ROI, and where the future of search marketing […]