Scott Miller at Vertster weighs up the pluses and minuses of running A/B split tests on your home page. In summary, he breaks his reasons into the following categories:

Why home page testing is a good idea:

  • There is a lot of traffic.
  • It can be influential.
  • The home page gets a mix of traffic types.

Why homepage testing is a bad idea:

  • The traffic is highly variable over time.
  • There are more than just prospects hitting your homepage.
  • Determining the goal can be a challenge.
  • Any change you make will affect your search engine rankings.

Read on to learn more…