Free SEO Site Evaluations by Yours Truly
Unless you read Practical eCommerce magazine, you are probably not aware that for the past six months I have had a column called SEO Report Card where I “deconstruct” an online store of an Internet retailer and provide some hard-hitting tips and bits of advice to improve their search engine visibility. Because the articles are […]
SEO Report Card #2
The second installment of my “SEO Report Card” column for Practical eCommerce magazine led to the ‘deconstruction’ of DiscountFlies.com, a small etailer who sells fly fishing flies. Boy did they miss the boat when it comes to SEO (pun intended, haha). Nowhere to be found in the first 100 results in Google or Yahoo for […]
The rulebook for SEOs wanting to do business with big companies
Just read this awesome post from Chris Smith of Verizon Directories (SuperPages.com), where he lays out his criteria for selecting an SEO firm to work with. In summary (I’m paraphrasing here), the SEO agency…: should have longevity and track record of at least somewhat related work should not have promoted itself using unrealistic promises and […]
E-commerce Best Practices Tip #7: RSS feeds
RSS feeds are your tether — your lifeline — to your prospects after they’ve left your site. Unless they’ve ordered from you, how else can you reach out to that nameless, faceless hoard? It used to be that your email newsletter served that purpose, but consumers are bombarded with so much email now that they […]
Ecommerce Best Practice Tip #6: Be there around-the-clock
Those of us in New Zealand will probably remember the Amazon.com wanna-be that flamed out, FlyingPig.co.nz. The marketing fanfare that announced FlyingPig’s launch was undermined by the fact that the site was down within minutes of going live. Yes of course they should have done the usual load testing, and implemented server load balancing to […]
Optimizing your content for more Google AdSense revenue
Optimizing your site for higher search engine rankings is an obvious activity for anyone with a website. Optimizing your site for higher conversion rates is another obvious one. But how about optimizing for higher advertising revenue — specifically, a bigger check from Google for the AdSense ads that you display on your site. Consider for […]
DMNews goes Web 2.0 – with feeds, trackbacks, comments, open archives
DMNews.com has relaunched with a new design and a new back-end, both done by us at Netconcepts. On their blog, DM News’ founder and publisher Adrian Courtenay talks about the relaunch and gives us such glowing praise that I feel myself blushing! A few new features worth noting: The entire archives have been opened up. […]
