Some of the most common problems with how your site is built. Issues with how your information architecture is organized, search engine unfriendly code, the ability of the search engines to crawl your website, and how your pages link to each other within your website can have a huge impact on your search engine traffic.
I’ll show you where problems commonly occur which can create massive duplicate content issues. These can confuse the search engines, make your site more difficult to crawl and index, and in many cases cause the wrong pages to show up in the search engines.
I will discuss some of the most common problems with today’s e-commerce sites. We now have the ability to build highly complex, feature-rich sites which entice and entertain users. In some cases, unfortunately, it’s these very features that allow your customers to filter and navigate products, browse through large numbers of pages, and see related information that cause the most serious problems on your site.
More than ever links from other sites impact your search rankings. Google is getting more and more strict with what links can help you and what links can hurt you. Do you know how to audit and check these links? Do you know how to protect yourself against new dangerous links?
Do you know how seriously your page speed can affect your conversion rates in search engine rankings? Do you understand the full impact of Google’s latest changes to its mobile algorithm and how to ensure your site is mobile friendly?
How about conversion optimization? Are you doing it? Do you know how? A proper conversion optimization strategy can massively impact your bottom line.
We’ll talk about the right metrics to track that show not only the results in driving online traffic but how those impact bottom-line results.
Not only will I tell you the things about your website that could be costing you money right now but I’ll show you how to start driving more high quality traffic to your site, and increasing your revenue, right now!