Refresh Your SEO with these Great Tips
From creating great title tags to crafting specialized, keyword-rich content, there is a lot out there that you can do to implement some great SEO on your website or blog. In this article I wrote for my CNET: Searchlight blog, I cover ten things that should be at the forefront of every SEO’s mind. Some […]
Preserve PageRank with an Easy Fix
Big name companies often miss out on one of the basic concepts of SEO: Canonicalization, which means “identifying and consolidating to one, definitive source.” How are they missing out? Grab a handful of your favorite companies and see whether or not they have a https://www.yourdomain.com and a https://yourdomain.com that leads to the same page. You’d […]
What you Should Know about Negative SEO
In my post on CNet: Searchlight, I talk about a variety of things related to negative SEO or, in other words, some tactics that you should be aware of because they could put you in some serious legal trouble. Things like “tattletaling,” where your competitor rats you out to Google for buying links to improve […]
Swicki: A New Way to Look at Customizable Search for your Website
I’m sure you’re probably aware that you can get free search engines for your website through Google’s Custom Search Engine (CSE) and Yahoo’s Search Builder. Have you heard about an up-and-coming customizable search engine/portal dubbed “Eurekster?” Part search engine, part widget, a Swicki has enhanced features that you can customize creating a unique experience with […]
The Evolution of Blended Search
One of the biggest changes this year in SEO is the concept of blended or universal search. Google Universal has pioneered the concept, and the rest of the major search engines have followed suit. In my article on CNet, I talk about how Universal Search has evolved and will continue to evolve as algorithms continue […]
Why Journalists Dread Writing for Google
Gone are the days of seeing news reporters rapidly typing away at a typewriter, dreaming of catchy headlines to attract readers. Instead, reporters are faced with “writing boring headlines” for Google, to get indexed and ultimately get found in the SERPs. This concept of writing for machines causes many reporters to get hysterical, because ultimately […]
Writing Content with Savvy Keyword Research
We all know that keywords are important for on-page optimization, but did you know that they can also influence file names, links, and a website’s architecture? With that much importance placed on the words used, many SEO gurus believe that keyword research involves hours of endless projects to find targeted keywords and keyword phrases. In […]
How Funny 404 Error Pages Work for You
I’m sure we’ve all experienced coming across a “404 error page” while surfing on the web. Have you run into one that was pretty unusual? Take a peek at the Homestar 404 Error Page for example, from a website that features a character called “Homestar Runner.” In this article, which you can read on my […]
Finding Fresh Opportunities for Blended Search
In this blog post, that can be read on my CNet: Searchlight blog, I describe a specific example of Google’s Universal Search results for the term “SEO,” and how it can benefit you. One of the more interesting things I noted in this post, was that Google seems to place a greater importance on more […]
