Tag your Blogs and Company Sites for Users and SEO
Tagging isn’t just a tool for usability (even though it’s typically mostly thought of in those terms), it’s also a powerful weapon for search engine optimization. That’s because tagging allows you to rejig your internal hierarchical linking structure, flowing the link juice more strategically throughout your site. And because those links are textual and keyword-rich, […]
Tools, Tools and Production Tool Supply
In an article hosted at Practical eCommerce, Amy Africa and I co-author an in-depth website critique on industrial tool supplier Product Tool Supply. Through my critique, I found a number of things that were affecting their overall SEO. Only 20 pages exist in Google of the site PTS-Tools.com (according to a search for site: pts-tools.com), […]
Critique of Red Envelopeโs Site
In an article I had co-authored for Multichannel Merchant entitled, “Red Envelope’s Website Critique,” I had gone into detail about the site’s functionality and came across this interesting discovery at the time I looked at their site. The category and subcollection pages are not making it into the search engines at all not because of […]
Web Developer Extension Works for SEO
By using a few toolbars, widgets, or other add-ons, you can enhance your understanding of a website’s SEO health. The Web Developer Extension from Chris Pederick is a great tool that can help Web developers, designers, and SEO enthusiasts. In my article entitled, “A don’t-leave-home-without SEO tool,” I talk about some of the ways this […]
Printer-Friendly vs. Search Engine-Friendly
We’ve all experienced frustration trying to print out an important web page or form. Some web designers have felt our pain, creating duplicate pages that are “print-friendly.” Unfortunately, these duplicates aren’t great for SEO, as the search engines get confused trying to determine which version of your content to serve up to searchers in their […]
Effective Tagging For Both Usability & SEO
This article was originally published under Search Engine Land. In this era of Web 2.0, it seems that blogs, mash-ups, RSS feeds, and wikis have been the buzzwords occupying most of the limelight. But personally, tagging is the Web 2.0 technology that excites me the most, because of its versatility and wide applicability. A tag, […]
Manage Your Reputation the Do-It-Yourself Way
Reputation monitoring and management have become hot topics and will only continue to grow. These are becoming important areas for all businesses, large and small, to focus on as more and more people turn to the Web to communicate through blogs, their own Web sites, as well as the ever-growing opportunities for online consumer reviews […]
Get Closer to the Search Engine Spiders
One of the things I covered in my CNet: Searchlight blog, was the tools for how website owners, webmasters/mistresses, and other professionals can get a little closer to the search engine spiders. Along with providing more detailed information and answering more and more questions publicly, the greatest advancement they (the Search Engines) have made has […]
Take your Business to the Local Search Level
One of the areas that I’m starting to see a rapid growth in, is local search. It’s important that business owners start taking advantage of this growth in popularity, so that they claim a stake in this soon-to-be competitive market. Believe it or not, there are a number of free tools where you can list […]
