Reputation monitoring and management have become hot topics and will only continue to grow. These are becoming important areas for all businesses, large and small, to focus on as more and more people turn to the Web to communicate through blogs, their own Web sites, as well as the ever-growing opportunities for online consumer reviews and ratings.The above quote was written in a CNet: Searchlight post about DIY Reputation Management. In that post, I take an in-depth look at this popular topic for businesses and professionals, and offer a ton of tips like: places to monitor your online reputation, what to do, what not to do, and some friendly reminders. I’d like to share with you one of my tips: set up Google and Yahoo! alerts for keywords, your brand name, or other things that relate to your reputation. By doing so, you can easily keep up with what kinds of content the search engines are serving up.