Scalable On-Page SEO Strategies
This article was originally published under Search Engine Land. Optimizing a website that has tens of thousands—or even hundreds of thousands—of dynamically generated pages, requires thinking differently. Old school SEO, where you assign each page a keyword theme based on keyword research and hand-craft a title tag, H1 tag and intro copy, then figure out […]
GravityStream for Automatic SEO
My colleague Chris Smith wrote a great post on Natural Search Blog about how to “automatically” optimize a large-scale dynamic website using a technology called GravityStream. If your website is large, unwieldy, and inflexible (e.g. you are running an expensive ecommerce platform or CMS), and if you are hamstrung by your IT department who takes […]
Blogging on the CNET Blog Network
Not that I have extra time on my hands or anything, but last month I started blogging over at CNET. My blog is the Searchlight Blog, part of the CNET Blog Network. Check it out. Some of my recent posts over there… The Cyclical Nature of Search Engine Referrals – a post about the ebbing […]
Deconstructing Grouped Google Results
This article was originally published under Search Engine Land. My favorite session at SMX Advanced last month was “Give It Up,” the session where panelists shared little-known secrets. I’m a little biased, since that was the panel I spoke on. But still, as the last session of the two days, it really ended the conference […]
