GravityStream for Automatic SEO
My colleague Chris Smith wrote a great post on Natural Search Blog about how to “automatically” optimize a large-scale dynamic website using a technology called GravityStream. If your website is large, unwieldy, and inflexible (e.g. you are running an expensive ecommerce platform or CMS), and if you are hamstrung by your IT department who takes months to implement the SEO improvements you require, then GravityStream can be your answer to blow past all those roadblocks.
For those unfamiliar with GravityStream, it’s an optimization platform based on proxy server technology. Invented back in 2003 (by yours truly), GravityStream was born out of the frustration I was having with clients who weren’t implementing the SEO best practices we at Netconcepts were recommending. Using GravityStream, we can remove barriers to indexation and ranking. GravitySteam can provide search engine optimal alternatives to spider-unfriendly URL structures, frames, Flash, overly graphical sites, sub-optimal internal linking structures, JavaScript based links or content, and much more. GravityStream bypasses the need for IT resource, thus removing one of the biggest bottlenecks that the marketing department faces in getting SEO work done — namely, your IT department. GravityStream can also institute page-specific and site-wide optimizations, quickly and painlessly — without IT resource, even without marketing resource (since the optimization work on the proxy can be outsourced to Netconcepts or one of our partner resellers).
Definitely if you are an online retailer you should check out Chris’ post, “Automatic Search Engine Optimization through GravityStream.”
Blogging on the CNET Blog Network
Not that I have extra time on my hands or anything, but last month I started blogging over at CNET. My blog is the Searchlight Blog, part of the CNET Blog Network. Check it out.
Some of my recent posts over there…
- The Cyclical Nature of Search Engine Referrals – a post about the ebbing and flowing of search referred traffic and the reasons behind it
- The Wrong Way to Build Links from Blogs – a post about “blog marketing” at its worst; run from these sharks!
- Digg Bait and Switch – once you’ve gotten to the front page of Digg.com, earned your links, and disappeared into the archives, here’s what you can do to maximize the SEO benefit of those links…
- Embargo Lifted: Secrets from SMX Now Unleashed – some SEO tricks that few know about, courtesy of yours truly!
- Wikipedians backlash against Search Engine Land article – a word of caution if you want to sway opinion about your company on Wikipedia
- Even Google.com Could Use Some SEO – some Google Webmaster Central reports that I was privy to reveal that Google has a big gaping hole in its SEO and usability
- Google Maps – Wading Through a Sea of Franchise Logos? – if this is the shape of things to come, I’m switching to Mapquest