The practicalities of buying and selling links
If you are an SEO and you are not aware of Matt Cutts’ strong opposition to buying links, you must have been living under a rock. However, my hunch is that most businesspeople (at least those who don’t live and breathe SEO) are naive to Google’s tough stance — and to the risks! My SEO […]
Bidvertiser SO does not belong in Googleโs top 10 for โmarketingโ
The fact that the top spot for the term “marketing” in Google goes to Wikipedia is an appalling fact that I will rant on another day. For now I want to rant about Google’s “choice” of Bidvertiser.com as a top 10 site for the term “marketing”. Clearly the Bidvertiser.com site is not one of the […]
MySpace to Bebo โ the great teen migration
There’s been a lot of talk about MySpace as of late, especially now that is the most popular site on the Internet, having overtaken Yahoo!. You might have seen my article on MarketingProfs from earlier this month about marketing on MySpace and some of my previous posts on the topic on my blog here and […]
Hobnobbing with connectors the easy way: MyBlogLog
You’ve probably heard the old adage that “It’s not what you know, it’s who you know”. One contact that you have in your network could make the difference between fast-tracking your career path or spending five years in hard slog getting to the same opportunity. There has been a lot of buzz in the blogosphere […]
Best of the Blog Widgets
Inspired by yesterday’s New York Times article “Some Bling for Your Blog”, I put together a list of my favorite blog widgets: Swicki “Hot Searches” Buzzcloud (from Eurekster) Recent Readers (from MyBlogLog) Flash Photo Stream (from Flickr) Preview Anywhere (from Snap) “What Am I Doing” Twitter Badge (from Twitter) Film Loops (from FilmLoop) Number of […]
SEO: To Buy Links, or Not to Buy Links?
This article was originally published under Practical Ecommerce. If Google engineer Matt Cutts had his druthers, buying links would become an extinct SEO practice. Cutts has addressed the topic of link-buying on a number of occasions on his blog and in blog comments elsewhere. He’s admonished webmasters who buy links for PageRank and encouraged webmasters […]
Inventing some new KPIs for SEO
It’s 2007, so it’s out with the OLD and in with the NEW. What’s old, in terms of SEO? Obsessively watching indexation numbers and rankings on “trophy” keywords (like the one you know the CEO always checks first thing in the morning). Worrying yourself sick over “duplicate content penalties”. Relying on Sitemaps XML files to […]
SEO Report Card: Freshpair.com
This article was originally published under Practical Ecommerce. This month marks the one-year anniversary of the SEO Report Card. During this time, I have received many kind words from both readers and report card recipients โ words of gratitude and encouragement โ for which I am grateful. I hope to render even more assistance in […]
