Zunch rips me off on โSEO Report Cardโ
Nice. Zunch Debuts SEO Report Card for SMBs Um, that is the name of my column for Practical Ecommerce which I’ve been doing for the last 8 months. But I’m sure Zunch already knew that.
SEO Site Evaluation #3
The third of my SEO Report Cards for Practical eCommerce magazine led to the “deconstruction” of Stayleaner.com, the e-commerce site for J & J Health Foods who were relying heavily on pay-per-click advertising because they couldn’t get linked in the natural search listings. Yes, I felt their pain and on investigation found much search engine […]
Partnering up has its advantages
Have you considered incorporating content partners and marketing partners into your online strategy? For example, partnering with content providers who could augment your own content with additional related content? Or partering with sites whose visitors match your target market? If, for example, you wanted to reach women online, you could partner with a site like […]
Ecommerce Best Practice Tip #12: Email customers who have abandoned their shopping cart
An effective way to recapture the potential customer who has abandoned their shopping cart is to send them a reminder email. Don’t do it right away. JupiterResearch recommends waiting at least 24 hours. I’d wait a few days. In the email show a photo of each item along with the product name, price, etc. just […]
Ecommerce Best Practice Tip #11: Design that works
In a way, a good ecommerce website is a work of art. Form and function working together. An intersection of intuitive navigation, usable information architecture, an appealing look-and-feel, and attention to detail. An experienced web design company is more likely to have the skills necessary to deliver on that promise. When sites are developed by […]
Ecommerce Best Practice Tip #10 โ Incorporate โbreadcrumb navigationโ
Breadcrumb navigation is wonderful for usability and for search engine optimization (SEO). Breadcrumb navigation, if you’re not familiar with the term, is text-based navigation that shows where in the site hierarchy the currently viewed web page is located. Not only does it give a sense of your location within the site, it provides shortcuts to […]
Toolbar PageRank update is currently underway
Yay! It’s another toolbar update underway, as I type! “So what. Who cares?”, you may be saying to yourself. I’m not normally an obsessive PageRank Meter watcher, but I have been keeping a closer eye on it lately because a little technical snafu one of our junior developers made to our Netconcepts.com server config temporarily […]
Your link building strategy, PageRank, and other pieces of the linking puzzle
Link building is not all about transferring PageRank. Don’t get caught in the trap of basing your decision on high PageRank score alone. There are other considerations to be taken into account. For example, your backlinks need to represent a range of importance scores (PageRank) so that Google doesn’t construe your link network as unnatural. […]
How can old-media execs be this clueless?
This is comical: Yesterday, Shaw told MediaDailyNews that his network has been talking to cable operators about disabling the fast-forward button on their digital video recorders to prevent commercial skipping. Wait, wait … the kicker is that he doesn’t think this would be any big deal to the audience. “I’m not so sure that the […]
