The Shifting SEO Landscape
Search engine optimization will undergo a huge transformation over the next several years. If you want to hear me prognosticate, then you’ll want to check out my article titled “The Shifting SEO Landscape”, published on page 58 in the brand new DM News’ Essential Guide to Search Engine Marketing. Download the PDF of the Guide […]
The death of the pop-up
Seems like just about every toolbar out there includes a popup blocker (e.g. Google Toolbar, Yahoo Companion Toolbar). Plus, many web browsers are offering this capability built in. In addition, there’s antivirus / personal firewall security software like Norton Internet Security that blocks pop-ups (heck, Norton is so overly zealous, it strips out referrers so […]
Online retailers doing wikis?
In the past I’ve made the case for using wikis for online marketing. Perusing Amazon.com recently I saw that there were already over 7500 product wikis contributed by Amazon customers. Cool! (Unfortunately not a single one of their wikis is indexed in Google because of the search engine unfriendly way they’ve implemented wikis on their […]
When advertisers hurt your brand
The other day when I was on whitepages.co.nz I kept getting this tasteless banner ad: Not only did I find the ad irritating and gross, I thought less of the White Pages brand after I saw it. It is an animated GIF banner, where the piece of poo actually flies across the ad from left […]
What to do about copyright infringement of your website?
They say that “Imitation is the sincerest form of flattery.” But not if you’re a site owner! I’ve seen designs copied, content copied, even entire sites copied. It’s so easy for someone to “view source” and take whatever they like, without regard to copyright. You can locate copyright infringers pretty easily with Copyscape if they’ve […]
Microsites with โpass it onโ appeal
Microsites can be really good at going “viral” if they are clever and have “pass it on” appeal. Subservient Chicken, Burger King’s microsite was such a site. It featured a person dressed up in a chicken suit wearing lingerie. You could give it commands by typing them into a box. Pretty weird.รย Not surprisingly, it became […]
Weโve Googlized a clientโs home page!
I’m usually of the mind that home pages should be rich with textual content so the search engines have something to sink their teeth into. In most cases it’s your home page that gets the most weight of all the pages of your site, so you don’t want to squander that opportunity. However, there are […]
Ecommerce Best Practice Tip #8: Incorporate discussion forums into your ecommerce site
Discussion forums encourage customer participation, getting customers and prospects to stay longer which means more interaction with your brand. They drive repeat visits too. Some customers become “regulars” on your forums — which should, hopefully, lead to you being top-of-mind more often when they are in the market for products that you sell. In other […]
Changing the world, one blog at a time
For the past couple months I’ve been jotting down random ideas on how to make this world a better place. But they don’t do any good sitting in a Word document on my Mac. I could blog them on my own blog here, but frankly I don’t think they’ll get much attention that way. One […]
