Getting your ecommerce site ready for holidays
37 Signals offers some great holiday ecommerce tips to make your online retail site just that much more successful this holiday season. Peak buying season is just around the corner. Better read up!
Is Google Video calling you?
As you may know, Google has launched in beta Google Video, a specialized search engine of video clips and TV programming. They have recently started offering a video upload capability which you can find here. Google is being surprisingly agressive with seeking out video submissions. A Google employee from Google Labs this week sent one […]
Expert advice on e-mail marketing – download it for free
My 2-part article summarizing the recent Thought Leaders Summit on Email Marketing has now been published on MarketingProfs.com (part 1 and part 2). It is for MarketingProfs premium subscribers only unfortunately, so if you have been thinking about subscribing , now is the time to do it. The Summit panelists included renowned author Jim Sterne, […]
Bid jamming and gap surfing
Late last month I spoke at the “Successful Online Advertising conference in Auckland. One of the questions that came up during the session on paid search was around the tactics of gap surfing and bid jamming. A lot of people in the audience didn’t know the definitions of these terms; in fact, many had not […]
Nobody’s view of Google is the same anymore
Since the launch of Google Search History, most of the search results we get are personalized. Personalized search, combined with local search, means no-one gets the same view of Google’s search results anymore. As a search engine optimization company, this makes our jobs interesting, to say the least. How do we track improvement in search […]
Time a big issue for corporate bloggers
When corporate blogger Debbie Weil conducted one of her WordBiz surveys a few months back, it revealed some interesting things. Many of her CEO readers are savvy about blogs. They know all about blogging. And they know that it’s a great PR tactic to employ. WordBiz readers and survey respondents may be a skewed audience, […]
Corporate blogging policy – IBM has one
IBM is encouraging its 320,000 employees to start blogging and have even written up a policy for them. If you want to see a good Corporate Blogging Policy, here is a an example. It is based on common sense, good etiquette, and giving back to the community. It’s about being transparent, honest, fair, respectful, and […]
Online retailers blogging?
Today I’ll be running a panel on blogs, RSS, and podcasting at Shop.org’s Annual Summit. My panelists include eHobbies, Ice.com, and SteveSpanglerScience.com. So few online retailers are blogging, that it’s very easy to get prime-time ink. eHobbies and Ice.com were featured in both the NY Times and USA Today this summer for their foray into […]
Recap of Shop.org session: Search is Changing: Shouldn’t Your Search Strategy
This evening marked the end of the Shop.org Annual Summit. They had their highest attendance ever: over 1500 people. The sessions were great… lots of retailers sharing their experiences, warts and all… no vendor pitches disguised as sessions. We had a table top display on the trade show floor which we used to great effect, […]
