My 2-part article summarizing the recent Thought Leaders Summit on Email Marketing has now been published on MarketingProfs.com (part 1 and part 2). It is for MarketingProfs premium subscribers only unfortunately, so if you have been thinking about subscribing , now is the time to do it. The Summit panelists included renowned author Jim Sterne, Forrester Research analyst Shar VanBoskirk, and RSS guru Rok Hrastnik, among others. We covered a lot of ground during the summit, including:

• whether email marketing as we know it is doomed
• the role of RSS – to replace or to augment email
• reliability of email tracking
• navigating past spam filters
• CAN-SPAM legislation
• extraordinary versus ordinary email campaigns
• top most effective email marketing tactics
• objectively selecting an email marketing vendor, and
• what the future has to hold.

This was the third Thought Leaders Summit that I’ve had the pleasure of conducting for MarketingProfs, the first two being on search engine optimization and business blogging. Another on Buzz Marketing is due out soon, so watch this space for details!