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Split testing your home page
Scott Miller at Vertster weighs up the pluses and minuses of running A/B split tests on your home page. In summary, he breaks his reasons into the following categories: Why home page testing is a good idea: There is a lot of traffic. It can be influential. The home page gets a mix of traffic […]
Thanking visitors to your website
Nick Usborne, author of Net Words has some great ideas for thank you emails to send when a visitor to your site does something that includes providing their email address. Nick suggests: Make them FEEL welcome, say Thank You. This has to do with tone and voice of the email. Don’t make your thank you […]
How etailers can make RSS work for them
Got a new article out in the November issue of Multichannel Merchant… RSS Made Simple. The article is specifically targeted to online retailers. So if you’re selling online and thinking of using RSS to help you sell more, this is the article to read! Here’s a small excerpt… Key benefits of RSS to online merchants: […]
Shopping feeds โ worth the effort?
So, all you online retailers revving up for the holiday shopping season and wondering what you might be inadvertently leaving on the table? Thinking perhaps that your products should be represented (or better represented) in the comparison shopping engines? Well, you’re not alone. Don’t stress too much, however, because the shopping engines (Yahoo! Shopping, Froogle, […]
A must-attend MarketingProfs link building webinar
Link building is arguably the most misunderstood and most poorly executed aspect to search engine optimization. Join me tomorrow (Nov 10) online via webcast at 12pm Eastern and I’ll give you some invaluable ‘nuggets’ that will help you navigate through the quagmire and leads the way to great search rankings. Sign up now. (Note that […]
Building Links for SEO webinar โ download the Powerpoint
My MarketingProfs webinar today went really well. For those of you who couldn’t make it, I’ve got a consolation prize… download the Powerpoint slides now! ๐
Top Three Search Marketing Trends to Watch in 2006
MarketingSherpa’s 2005-2006 Search Marketing Benchmark Guide offers some important insights for anyone involved in SEO on what to expect in the year to come. Three key trends emerge: Trend #1 sees Search Engines as TV Networks Jockeying for Audience.”Using engines is the third most popular activity online, just behind using email and surfing. However despite […]
Essential Checklist for Starting a Blog
Raj Setty offers some great pointers for starting a business blog in his Blogging Starter Checklist: Register a domain name with your name and redirect to your blog. Get a “Creative Commons License” Get a feedburner account and direct feeds through feedburner Implement subscription chiclets Enable search Claim your blog at Technorati Allow users to […]
