Key benefits of RSS to online merchants:Read on…
- Bypasses spam filters
- Encourages links and garners PageRank score
- Serves as a content delivery channel to your affiliates, giving them something they can republish on their own Websites
- Easy for your subscribers to manage communications from you without clogging up their inboxes
- Allows you to change content midstream (no need to push an â€œunsend buttonâ€? as with e-mail)
- Is the only way your blog can be included in Google’s new Blog Search (http://blogssearch.google.com)
- Increases the likelihood of media coverage because RSS is a hot topic retailers are slow to embrace.