Keywords speak volumes: go after the “long tail”
Sad but true! We don’t control the search engines. All we can do is endeavor to create content that the search engines will find worthy and rank accordingly. To rank for the most generic (yet still relevant) keyword possible, your page content needs to be focused on one (or possibly a couple, but certainly no […]
Search Engine Optimizing your Blog
If you read Marketing Profs, you may have seen my two-part article over the last couple of weeks Ten Tips to Help Your Blog Soar in the Search Engines. The tips involved… Specific customizing of your title tags Ways to clean up your URL structure and aggregate link gain to a single definitive (canonical) URL […]
Straight from the Yoda’s Mouth
To commemorate the latest (and last?) installment of the Star Wars saga, we’ve had a little fun with our Netconcepts.com home page. (Don’t worry, Mr. Lucas, it’s only temporary! We’ll take it down tomorrow.) Who ISN’T a Yoda fan? Certainly everyone at Netconcepts is! Have a look at what my clever staff (who obviously have […]
Corporate blogs: businesses move into the blogosphere
Nice article in today’s New Zealand Herald about businesses blogging. I’m quoted extensively in it (yay!). Here’s a summary of what I had to say: Good corporate blogs can develop a loyal readership, which means a company can build relationships with its current and potential customers and get them to interact more closely and more […]
RSS: Hot or Not for Marketers?
DM News covered a controversial new JupiterResearch report on RSS. The blogosphere was quick to respond. Some of the marketer-bloggers that I hold in high regard Seth Godin, Bill Flitter, Rok Hrastnik, and Rick Turoczy weighed in with their thoughts. Some even trashed DM News, like in this thread at Threadwatch.org unfairly in my opinion (Remember the […]
What Google’s acquisition of Urchin means for marketers
The Washington Post and others covered Google’s recent acquisition of web analytics software company Urchin, but I really haven’t seen much from the media (or from the bloggers, for that matter — with the exception of Traffick, which makes some excellent points, particularly point #4) on what this means for marketers (and certainly for Urchin […]
Podcasting and SEO: How to SEO your podcasts
There has been plenty of discussion in the blogosphere about blogs and search engine optimization (SEO). Google in particular seems to love blogs. Blogs are rich in content, heavily linked, with links that tend to be contextual, and without much in the way of code bloat or gratuitous flash animation. In short, blogs are search […]
Favorite Blogging Tools
In the past I have put together a list of my favorite WordPress plugins that will help extend your blog’s functionality, search engine optimize it and so forth. In addition, there are a number of tools that are not plugins that you could add to the blog or incorporate into your blog. Here is my […]
Email marketing thought leaders
Yesterday I conducted another Thought Leaders Summit for MarketingProfs. This one was on email marketing. I had the pleasure of facilitating a conversation between some leading minds in the email marketing space, including Jim Sterne, author of several excellent books on email marketing and a founder of the Web Analytics Association; Shar VanBoskirk, consulting analyst […]
