Who’s got the best blog? Have your say!
The excellent MarketingSherpa website and enewsletter is having its 2nd Annual Reader’s Choice Blog Awards. Vote here. Voting ends Wednesday June 8th. This little ol’ blog of mine is a nominee, so if you choose to vote for me, I’ll be forever grateful!
Unethical SEO vendors – can you spot em?
You can’t just ask a Search Engine Optimization vendor if they are ethical. Of course they will say “yes.” So if you are shopping for some SEO help, how do you screen out the baddies? A while back I blogged about how to be objective with your SEO vendor selection, but I didn’t specifically cover […]
GOOD email marketing is like mastering the 15-second soundbite
Here’s a startling bit of research, done by EmailLabs and written up in MarketingSherpa, for all of you folks responsible for crafting email campaigns and newsletters: This [past] fall tens of millions of emails from permission mailers were tested for a brand new metric: actual read time. Turns out 15-20 seconds was the average. Consider […]
SEO Tip #10: Popular Posts
Wouldn’t it make sense to take your very best posts, regardless of posting date, and endow them with a maximum amount of link gain so they have the most opportunity to rank well in the search engines? Putting together a Top 10 Posts list for your home page will do exactly that, by strategically passing […]
Top 10 nastiest web analytics problems – EXCLUSIVE Emetrics Summit podcast
Here’s something special just for you, dear readers a “Scatterings” exclusive, courtesy of web analytics guru/author/speaker/WAA co-founder Jim Sterne… Jim has kindly made available a 35-minute podcast titled the “Top Ten Nastiest Web Analytics Problems,” recorded at the Emetrics Summit Santa Barbara, 2004. The session was a one-hour discussion followed by a half-hour recount of […]
Blogging for marketing – hear it from the horses’ mouths
MarketingProfs has kindly made available for 30 days the audio recording and the transcript from the Thought Leaders Summit on “Blogging for Marketing”, a teleconference I led back in March. After that, only Premium Plus subscribers will have access to these materials. Panelists included some of the top-most expert marketers and business bloggers: Seth Godin, […]
On being successful
I just got back from dinner with web content guru Gerry McGovern. I so enjoy our conversations; Gerry is such a smart guy. (BTW, hire him if you have a website or intranet and you want to learn how to make the content better). One of the many things we discussed was the concept of […]
Podcast listener adoption predictions
Forrester Research makes some exciting predictions about future uptake of podcasting by media consumers: “Podcasting, which is the newest entrant into the digital audio mix, will see significant growth by 2010 – reaching 12.3 million households – as MP3 adoption climbs and broadband reaches 62 percent of households.” If you want to learn more about […]
Personalize the Google home page
Google has come out with yet another innovation. Now you can have your very own personalized Google.com home page.
