Latest, greatest thinking from business blogging thought leaders
It was an honor and a privelege to share the virtual podium today with some of the greatest minds in business blogging, indeed some of the greatest minds in marketing — period. This morning I led the MarketingProfs Thought Leaders Summit on business blogging, with panelists Seth Godin, Doc Searls, Robert Scoble, Steve Rubel, Debbie […]
Yahoo! buys Flickr. Damn that was a smart purchase!
No secret that I think Flickr is hot stuff (just refer back to my recent posts about Flickr here and here). It’s definitely Web 2.0 material. Flickr investors like Esther Dyson must be pretty happy right now, but Yahoo! stockholders should be even happier. >John Battelle says his sources estimate the deal to be worth […]
How to make a website with personality
I’ve just been to Woot! How refreshing to find a company’s website that has a unique, memorable personality to it. It’s been months since I’ve bumped into a site like that. Last time was last year when I discovered Mailinator (and man, was that funny!). Here are a few highlights from Woot’s FAQ page: We […]
Does Google deserve a top 10 spot for โbritney spearsโ? I donโt think so!
According to Wordtracker, “britney spears” is the 16th most popular search term on the Internet. That adds up to a lot of search traffic. (Yes, “sex” is #1, in case you were wondering…) Now I don’t make it a habit of searching for “britney spears” (although I do think Britney’s Guide to Semiconductor Physics is […]
My podcasting article on MarketingProfs
At long long last, my article on podcasting has been published on MarketingProfs.com! The article looks at the potential for podcasting as a marketing channel. I’ve included an explanation of the technology, plus some potential applications, along with some interesting quotes from podcasting pioneer Doug Kaye and branding guru/author/blogger Laura Ries. In conjunction with the […]
Internet word-of-mouth marketing
This week I spoke at the Strategic Branding conference in Auckland about word-of-mouth marketing over the Internet, and how blogs, forums, RSS, wikis, and search engines play a role in the process. I shared tips on how to harness “word of mouse”, discussed success stories and flops, and in general described how to enhance existing […]
eMarketer report on why people click on paid search ads
eMarketer has just released a new research report, Search Engine Marketing: Search Users and Usage. The report gets inside the heads of searchers to better understand why people click on paid ads. David Hallerman, eMarketer Senior Analyst and author of the report, states: “The good news is that the growth of paid search ad spending […]
New MSN Search officially launches. What does it mean for you?
Microsoft officially launched their new MSN Search today, as anticipated. Bill Gates makes the announcement on the MSN home page with a prominently positioned “Letter from Bill Gates,” complete with photo. (although I prefer these photos of him). This is good news for marketers. Microsoft’s new search technology offers a new channel for reaching your […]
Gizoogle โ Fo all you who wanna find shiznit
Gizoogle is fun search page that uses Google’s results to populate its search results. However, the fun part is that Gizoogle translates the page excerpts into gangsta-speak. Have a look! But watch out, you only get three searches a day, so use them wisely. Once you’ve had enough gangsta’, try The Dialectizer, where you can […]
