SMA-NA is already a force to be reckoned with. Just out of the gates, its membership already represents over $65 million of paid search advertising buying power. I attended their inaugural meeting at Search Engine Strategies earlier this month and was really impressed with the caliber of the search marketers in attendance. From what I picked up at the meeting, SMA-NA is about furthering good business practices within the industry, helping buyers of search engine marketing services confirm that people who claim they’re search marketers really are, delivering benefits to members, educating people about search engine marketing (pre-prepared syllabi, Powerpoint slide decks, …), and more. Looks like it’s going to be a great organization. If you’re into search engine marketing and optimization, whether you’re a vendor or on the client-side, you should consider joining.
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