No matter the size of the website, every SEO project should be broken down by task. This not only makes the project more manageable, but it also provides you with the ability to prioritize and set schedules. Organization within your SEO projects obviously helps keep the project moving; it also helps show the clients what it is you will be doing to their site. You could just give the client a large unorganized list but what keeps a client coming back, or referring more work to you, is when an SEO project is so well defined and executed that they learn as you go along. Could this lead to them eventually taking over the project? Sure it could – but they won’t because of the trust you’ve built up. You now are not only the expert they enlisted to help, you’re also their teacher, their “thought leader”. Organizing your SEO projects is not a difficult thing to do as all of them are fairly similar. A simple SEO implementation plan can look like the following: Step 1: Get Indexed by having a Crawler Friendly Site Site Structure Best Practices Indexation Levels NSO Fundamentals URLs Navigation Templates Images, Video, Flash & AJAX Secondary Domains Step 2: Get Found for the Right Words Keyword Research Content Optimization Navigational Ontology Programmatic Optimization; Title Tags, Meta Descriptions & Keywords Media Optimization Step 3: Increase Visibility with Natural Link Building Directory Listings Link Acquisitions Link Placement Online PR (Press Release Distribution) Content Syndication Blogging Web 2.0 & Social Media Campaigns Widgets Obviously there is more to it than this, but you get the picture. By laying out a solid plan, you’re ready to hit the SERPs running!
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