You may or may not have heard of a blog carnival. Blogging colleagueÂ Toby Bloomberg first introduced me to the conceptÂ and I must say, as a link building afficionado, my eyes lit up at the potential these traveling columns have for building links. A blog carnival is, in effect,Â aÂ column on a particular topic that is passed on from blog to blog, with each blogger adding their own thoughts or findings to thatÂ topic. If you have expertise, for example, inÂ nonprofit marketing, you can join the Carnival of Nonprofit Consultants. There you will findÂ other members of the nonprofit blog carnival addingÂ posts on this specialty topic. Think of the potential. By participating as a host (dare I say, carny?),Â all the other host members of the blog carnival will link to you. Each issue/edition will linkÂ to a handful of blogs and sites as well, so if you have something useful and intelligent to say on the topic, you should submit your link for consideration by the host(s). And even if you don’t actively participate, it’s good toÂ get on the radar of those contributing to it. You never know,Â they may seeÂ one of your articles or blog postsÂ and discuss it within the carnival. Just by reaching out youÂ may see your site mentioned as a useful resource. Now that’sÂ potential.
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