- I’ve gotten inquiries from prospects who found Netconcepts through my blog.
- My blog helps me get speaking gigs and PR. In fact, I recently got one of my blog entries taken verbatim by a well-respected US magazine — DM News — and published as an article.
- It builds credibility and establishes me as a thought leader in the eyes of prospects and clients. For example, one of our recent clients choose us over a competitor for online marketing services partly because of my blog.
- It’s helped upsell existing clients on additional services, as many of them are regularly reading my blog. For example, some of our clients are going to start a blog and use us for blog design, blog consulting, etc.
- I’ve gotten links from popular bloggers, like Robert Scoble of Microsoft. It’s much more difficult to get a mention from Scoble (or other prominent bloggers) if you’re not a blogger. Scoble’s blog, called Scobleizer, is one of the most well-linked blogs on the Internet. Some bloggers have even included me on their blogroll, like Toby Bloomberg of Diva Marketing Blog (Thanks, Toby!)
- It’s helped me with recruiting panelists for Thoughts Leaders Summits that I organized and moderated for MarketingProfs. For example, the lineup of panelists for one of the recent summits included Internet marketing gurus: Seth Godin, Doc Searls, Robert Scoble, Steve Rubel, and Debbie Weil. My blog played a role in establishing my credibility with them and getting them to respond to my “cold call” email message.
- Blogs are also great for SEO (search engine optimization). Links are important to the search engines, and the blogosphere is richly interlinked with bloggers linking so much to each other. Blogs are also rich in content, which search engines also like. If I blog about RSS and SEO (which I have), for example, next thing I know I’m #1 in Google for [rss and seo].
- I’ve also built some great business relationships with other respected bloggers. They have referred business to me, shared speaking opportunities with me, etc.


This blog is great. I am so happy I found it