Earlier this year I spoke at the Professional Association of Innkeepers International conference. Here are two of the sessions I did, both of which on email marketing: Email Marketing Fundamentals: PowerPoint (1.4 MB) & Audio (66 minutes, 32 MB) Advanced Email Marketing: PowerPoint (4 MB) & Audio (62 minutes, 30 MB) These presentations were targeted to small business owners (owners of Bed & Breakfasts) with a low to moderate level of sophistication in Internet Marketing. Nonetheless, hopefully you will glean some useful tidbits regardless! Enjoy!
"Email marketing" is an incredibly powerful way to bring new & recurring business back to your website. One of the most obvious advantages of email marketing is its lower cost compared to other marketing channels.