Omniture did some clever marketing at the Search Engine Strategies show this week. At their booth on the show floor, they gave away wool Omniture-branded scarves. Very apropos given the practically Arctic weather in Chicago. People everywhere were wearing them the rest of the conference. According to DM News journalist Mickey Alam Khan, Omniture gave out their entire stock of 450 scarves within 4 hours to recipients who were required to first sit through a product demo and then hand over a business card. Of those 450 business cards, Omniture got over 300 were leads and 3 of them are expected to sign by the end of the week!
Trade Show Booth says
haha, clever! 3 signs within a week? That’s a big deal for an SEO company.