In the SEO world, Google is king. That means if you run a website, it’s critical to play by Google’s rules. Otherwise, you may end up on the wrong side of a dreaded Google penalty and see a big drop in your rankings, traffic, and overall revenue.
I’ve spent years learning how to steer clear of fatal mistakes and Black Hat techniques that leave sites vulnerable to penalties.
Though Google’s algorithm is constantly evolving, avoiding a penalty is mostly common sense. Here are some of my quick hitting tips to ensure you stay on Google’s good side.
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