Despite the increasing use of search engine friendly URLs, custom meta tags and cleaner navigation, there’s a lot of web content out there that is inaccessible to the search engines.

Perhaps it is in the “too hard basket” for many designers. In which case, perhaps you need a new designer! After all (repeat after me) You Are the Customer.

There’s a nice article from SearchEnginePosition.com that discusses the topic: The Invisible Web Still Exists

Too many websites are not search engine friendly or are not properly optimized; in other words, are active members of the Invisible Web Club.

How do you get out of this club? I’m glad you asked:

  1. Rewrite “dynamic” URLs to remove question marks, ampersands, and equals signs from them
  2. Remove frames if you have them
  3. Don’t have links that rely on JavaScript to function
  4. Don’t embed navigation elements in Flash or Java
  5. Provide alternate link-based navigation to content that is behind search boxes or fill-in forms (that includes JavaScripted pulldown lists!)