Sometimes we in the search community get drawn into playful SEO contests where we compete with each other to rank for some nonsense phrase like “nigritude ultramarine.” That’s all fine and good, but it’s merely ego stroking. It doesn’t make the world a better place. What could we SEOs do for the greater good? One idea is we could help the Tibetans by raising awareness of their plight. And now would be an opportune time to do it, considering that the Olympics are right around the corner. As outlined in the SEOs for Tibet post on Changes For Good, the idea in a nutshell is to get SEOs to join forces and send a bunch of “link love” to a Tibet-related site like FreeTibet.org, in order to boost its rank in Google for “olympics” — thus raising awareness and perhaps spurring on demonstrations at the Olympics by attendees. For optimal results, the Tibet-related site would need to concurrently implement some on-page SEO as well and adopt “olympics” as a keyword theme on their home page.
An interesting idea? Does it have legs?