Making “First Contact” and the Role of IM in Social Media Marketing
When you use any social media outlet, one of the major hurdles is making friends. How you go about making friends will make or break your reputation on whichever service you are on. One of the best ways of making real friends and connections through social media is using instant messaging. You can find users […]
3 Must-See WebProNews Video Interviews on SEO
WebProNews did a bunch of great interviews at SMX West. I wanted to highlight three in particular (granted I’m a bit biased!)… First is this interview of me is on how to optimize the flow of PageRank through your site and the tactic of “PageRank sculpting”: Second is this one of my brilliant Netconcepts’ colleague […]
Invest the Time or Get Out of the Game
SEO is an ever-changing landscape and it’s hard to stay current. Keeping up with trends involves work. You have to be out there at least every few weeks reading blogs, looking at what your competition is doing, and testing different theories of your own. This has been talked about to death on blogs across the […]
Good cloaking: straight from the search engines’ mouths
I’m here at Search Engine Strategies Chicago, and today at the “Meet the Crawlers” session I asked the distinguished panel of representatives from the four major search engines the question: What is your current official position on simplifying the URLs selectively for bots like Googlebot, Yahoo Slurp, etc. by user-agent detection in order to drop […]
Who Do I Refer Folks To For SEO?
I get numerous calls and emails from really nice folks wanting help with SEO but who don’t have the budget to afford Netconcepts. I wish we could help all of them, but we are so full-on with client engagements we just can’t. So I do what I think will help them the most: I direct […]
SEOrganization: The Secret to an Effective SEO Implementation Plan
No matter the size of the website, every SEO project should be broken down by task. This not only makes the project more manageable, but it also provides you with the ability to prioritize and set schedules. Organization within your SEO projects obviously helps keep the project moving; it also helps show the clients what […]
The Search is on
This article was originally published under Multi-Channel Merchant. The SEO landscape is constantly shifting. What used to be considered a best practice two years ago may very well be irrelevant today, simply because Web-based technology and search engine algorithms are always evolving. Plus, a “best practice” isn’t necessarily a hard and fast rule for every site. […]
